Inside Group Buying: 7 Small Biz Success Stories!

This is Emineo Media’s third highlight of the recent 38 New Social Media Resources recently found on Mashable.

The Small Business Round Table Series is supported by the British Airways Face-to-Face Program, which offers U.S. entrepreneurs and small business owners critical tools for building business relationships abroad. See ba.com/contest before October 21.

Group buying is one of the latest trends in small business marketing. Groupon and LivingSocial are the two big players in the social buying universe, but there are many more group buying sites popping up around the web every day. From what we’ve heard, they’re all pretty competitive with each other — vying for attention and even exclusivity contracts from interested business owners. Sorting out the pros and cons of each sites is a task, and for the smaller, newer group buying sites, most of the information to help small business owners make decisions is from the group buying sites.

With this installment of the Small Business Round Table Series, we hope to democratize that information. We brought together seven small biz insiders to talk about how their small businesses are using group buying sites, including Groupon, LivingSocial, Tippr and Scoop St. Our knowledgeable round table attendees included:

via Inside Group Buying: 7 Small Biz Success Stories.

Emineo Media

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3 Things Any Video Needs to Go Viral!

This is Emineo Media’s second highlight of the recent 38 New Social Media Resources recently found on Mashable.

Dan Greenberg is co-founder and CEO of social video advertising company Sharethrough, where he as worked on more than 200 campaigns for top brands such as SONY, Xbox, Victoria’s Secret and LEGO.

Marketers are investing millions of dollars in creating branded video content, from webisodes to viral videos to extended commercials. Why? To engage audiences with authentic, inspiring, entertaining content, and to encourage those viewers to share that content with their friends.

Branded video content works. Recent research conducted by Vizu revealed that viral video can be highly effective in driving purchase intent. For example, one campaign Vizu tested delivered a 110% lift in consumers’ purchase intent, with video viewers two times more likely to purchase than people who hadn’t seen the video campaign.

via 3 Things Any Video Needs to Go Viral.

Emineo Media

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Brand Campaigns Drive Most Social Media Following!

According to emarketer; brand Campaigns Drive Most Social Media Following

Three-quarters of Facebook fans have signed up with pages after invitations or ads from brands

Research on social media users who follow brands has shown marketers the importance of offering deals and discounts on Facebook fan pages as well as the nature of brand following as a form of self-expression, through which advocates can show support for a company they love. But what triggers Facebook users to “like” a brand is typically some form of outreach.

Brand Campaigns Drive Most Social Media Following

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