According to the American Express OPEN fall 2010 “Small Business Monitor,” small-business owners have dramatically upped their usage of social media for marketing in the past year.While just one in 10 business owners reported using social networking for marketing last year, 39% indicated they did in September 2010. The impetus is driving sales by connecting with consumers. Facebook was the clear leader among small-business owners, with 27% using the site to attract new customers, vs. 9% using LinkedIn, 8% using Twitter and 5% maintaining a blog.
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Lately, a lot has been written about how businesses are using social media to promote social good. Most of the attention has focused on the campaigns of large companies like Pepsi or Pedigree. While the success of those campaigns warrants exposure, small local businesses have also begun using social media to create positive change in their communities.
Below are some examples of how small businesses are investing in social good to partner with non-profits, raise funds and finance micro-loans.
If your company is raising awareness for non-profits through social media, let us know about your work in the comments below
Joe Devine is the Chief Executive Officer of The Search Engine Guys, LLC (TSEG), a full-service web marketing company based in Austin, Texas.
Facebook and Bing announced last week an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends. Additionally, Google recently began including Twitter updates in its search returns. It’s a natural innovation that fits into the business models of both companies and takes the trend of individualized search results to its next logical level: results tailored to the searcher’s existing social footprint.
SEO insiders have wondered whether this new search innovation would affect placement strategies. And the simple answer is: yes. Yes, there will be changes to the way SEO professionals run their clients’ campaigns. Yes, this will affect the industry as a whole. And yes, we believe SEO professionals will have to adapt to meet ever-evolving needs