In mid November we were invited to speak to a group of energetic and eager-to-learn business brokers on the western coast of Florida on the topic of interactive marketing trends on the horizon for 2012. An appreciated opportunity to connect with a group of professionals witnessing first hand the cause and effect of a challenged economy. And not unlike the entrepreneurs they actively serve, they themselves are constantly striving to find the next bit of professional interactive marketing know-how they too can deploy to further differentiate their own niche within their space. As all small business owners launch revived marketing campaigns born out of regrets and new year resolutions, we’re offering this article by practical ecommerce as a point of reference as you continue to build and leverage your email list this year. We trust you’ll find it helpful in developing your own marketing plans for 2012 and of course, when time constraints prohibit you from efficiently or effectively maintaining your interactive strategies know that you always turn to us as your local partner.