Achieving social media marketing goals, whatever your level of participation Brands and marketers have different levels of participation in the social media space, but many have similar goals and strategies. The “2010 Social Media Benchmarking Study” from Ketchum and FedEx found when looking at 62 study participants from a variety of industries that 100% had some degree of social media presence.But they demonstrated different engagement levels, including observers who are determining how to best use social media and leaders who push boundaries and innovate.
Small businesses unsure about reaching audience on social sites
eMarketer estimates that 127 million people in the US, or 57.5% of internet users, will use social networks at least monthly this year. Facebook alone has over half a billion active users worldwide. Still, many of the smallest businesses don’t believe their customers can be marketed to on such sites, according to an August 2010 survey from customer review platform RatePoint.
Respondents, the majority of whom were business owners with just one to five employees, were split on whether social media was a quick way to connect with current or future customers, but sentiment was largely negative. When asked if they thought customers wanted to hear from them on social sites, only a quarter of businesses thought they did.
In addition, 20% of small businesses did not think their customers spent time on social networking sites; another 27% were undecided. And nearly a quarter did not believe their customers did research online before doing business with their company.
Majority of companies have blogged with goal of search optimization
The majority of search marketers have recognized the importance of social media to their search engine optimization efforts, according to a November 2010 study from search marketing software provider SEOmoz.
Nearly 71% of respondents said they use social media as part of their SEO strategy. Social media marketing can be an excellent driver of content visibility, by helping to keep content fresh and abundant, and also by increasing the number of inbound links a site receives.