Don’t invest in Online Marketing! Your loss!

Online marketing has flourished throughout the world helping more businesses establish an online presence. The success stories of so many online marketers has made more people enter into this field.  An inevitable part in the online marketing strategy is social media marketing. Social media allows people to interact and share photos, blogs, comments, videos, messages etc. it is estimates that at least seventy percent of young adults (18-34) spend countless hours on numerous social media sites. The most popular social networking sites like Facebook, Twitter, Youtube etc has contributed to the success of online marketing, yet most business fail to invest marketing dollars into online marketing.

What are you doing as a business to reach your target audience?

Have you considered an online marketing plan or do you think this is still a fade?

Who are you depending on to help you create your online marketing plan; your 10 year old nephew, cousin, friend? Someone who owes you a favor? Someone who is learning the ropes?

Most businesses fail to generate business because they fail to invest in their business.

You may think you are cutting corners, but in the end you are actually cutting your profits when you fail to hire a professional!

Everyone is strapped for cash, but the future success of a business lies in the hands of the decision makers. Especially those who have the power to decide, but never do! It’s your loss!

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The State of Online Video | Pew Research Center’s Internet & American Life Project

Overview

Seven in ten adult internet users (69%) have used the internet to watch or download video. That represents 52% of all adults in the United States.

Driven by the popularity of online video among 18-29 year-olds, there have been dramatic increases since 2007 in the number of American adults watching:

Comedy or humorous videos, rising in viewership from 31% of adult internet users in 2007 to 50% of adult internet users in the current survey

Educational videos, rising in viewership from 22% to 38% of adult internet users

Movies or TV show videos, rising in viewership from 16% to 32% of adult internet users

Political videos, rising in viewership from 15% to 30% of adult internet users

On the other side of the camera, video creation has now become a notable feature of online life. One in seven adult internet users (14%) have uploaded a video to the internet, almost double the 8% who were uploading video in 2007. Home video is far and away the most popular content posted online, shared by 62% of video uploaders. And uploaders are just as likely to share video on social networking sites like Facebook (52% do this) as they are on more specialized video-sharing sites like YouTube (49% do this).

Yet, while video-sharing is growing in popularity, adult internet users have mixed feelings about how broadly they want to share their own creations. While 31% of uploaders say they “always” place restrictions on who can access their videos, 50% say they “never” restrict access. The remaining 19% fall somewhere in the middle. And while there is almost universal appreciation for the ease with which video-sharing sites allow uploaders to share video with family and friends, a considerable number (35%) also feel they should be more careful about what they post.

About the Survey

This report is based on data from telephone interviews conducted by Princeton Survey Research Associates International between June 18-21, 2009 among a dual-frame (cell and landline) sample of 1,005 adults, 18 and older. For results based on the total sample of adults, one can say with 95% confidence that the error attributable to sampling and other random effects is plus or minus 3.6 percentage points. For results based on internet users (n=763), the margin of sampling error is plus or minus 4.5 percentage points. Statistical results are weighted to correct known demographic discrepancies. In addition to sampling error, question wording and practical difficulties in conducting telephone surveys may introduce some error or bias into the findings of opinion polls.

The State of Online Video | Pew Research Center’s Internet & American Life Project.

Download Pew Report

Emineo Media

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Mobile Users Check-In!

Checking in to location-based services on a mobile phone is still not a mainstream activity, but adoption is increasing, especially among smartphone users—those most likely to use the apps that check-ins are typically tied to.

According to comScore, 7.1% of all mobile users and 17.6% of smartphone users accessed check-in services in March 2011.

Users of check-in services were more likely than the overall smartphone population to be female, under 35 years old and full-time students.

Female smartphone users’ adoption of the check-in is somewhat surprising in light of research on mobile privacy and security, which has sometimes found women are more sensitive than men to disclosing personal information like their location. But both men and women have indicated privacy was a concern when it came to location-based apps.

Smartphone users who check in to location-based apps also indexed higher for participation in every other mobile activity studied by comScore. From overall browser and application usage to ad recall and mobile shopping activities, check-in service users are out in front of the general smartphone population. Check-in service users, for example, are 86% more likely to access mobile travel services than average smartphone users.

Users of check-in services are an active group that spends enough time on mobile to see and remember marketing messages there. As uptake continues, that habit will develop in more of the mobile population. Currently, check-ins still skew young, with only a third of current users ages 35 and older, but if app developers and their marketing partners continue to reassure users about the risks and rewards of participation that landscape could change.

Mobile Users Warm Up to the Check-In

Emineo Media

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