According to a September 2011 Conversion Research survey of Student Price Card‘s student credit card customers, 56% of students in Canada ages 14 to 24 owned or used a smartphone. Those ages 18 to 24 had the highest level of ownership (31%).
Regardless of whether they were grabbing their parent’s phones or using their own, a clear majority of students said they wanted to engage retailers on those mobile devices.
eMarketer forecasts mobile ad spending in Canada to reach $132 million in 2012. By 2015, spending will more than triple, to $534 million. Students and young people are generally considered early adopters, and if the Conversion study is any indicator, retailers have a big opportunity in mobile ahead of them.