Social media is currently an intricate part of the consumer experience. Countless businesses have become reliant on social media as a source of information for selling and marketing their products and/or services. But just like sales and marketing are constantly changing, social media is just another change. Businesses should not fear these changes, but try to understand, embrace and implement social media. In doing so, they will enrich the consumer’s experience and in the process evolve into another phase of success they may deny themselves for fear of change.