Rank in Search on Major Search Engines
Search Engine Marketing (SEM) is the science of understanding how your business can appear more frequently in the organic search results, through the process of Search Engine Optimization (SEO) and/or sponsored links obtained through Paid Search.
SEM or SEO?
Like most marketing techniques it depends on your business type, what results you want and how much your budget will allow. It also requires testing various strategies, gathering knowledge and then honing your next steps.
The first step in developing an effective search engine strategy is understanding your target audience, your key differentiators and value proposition. With this set of definitions and key words, the next factor is your desired time frame for increasing your odds being found to the first page of a Google search. Competition can be fierce. This is because, if you have a product focused on the masses, you’re likely to be competing with sizeable companies with equally large budgets for the same key words. It can be difficult to obtain the top few ads, or even show up on the first page of the organic search results where users tend to click more frequently.
Search Engine Supremacy – A Moving Target
Just as the web is constantly evolving, so too, is your company’s standing among the millions of other pages that can be generated with a single search. SEO is a process that should be modified and monitored on an ongoing basis in order to achieve the best results.
Emineo Media’s SEM services deliver measurable results for businesses of all sizes. Our strategies drive highly targeted website traffic to your site(s). Proven engagement tactics produce conversions that translate into real business; the only metric that truly matters.
Businesses and organizations selecting Emineo Media understand and appreciate the exceptional support of a cross-functional team of specialized experts. Throughout our multi-stepped engagement and development process, our consultants review your site, current analytics, and your competition to establish a measurable benchmark. With clearly defined goals we design and launch a targeted strategy that produces marketing ROI.
Not sure if your company is a candidate for Search Engine Marketing?
If there’s an opportunity for you to increase your search engine rankings, we’ll discuss your options and propose a targeted, cost effective campaign. We take great pride in the services we deliver because they work. We provide only “White Hat” strategies and approach each client engagement with a high level of professionalism and respect.
Contact us today for a complimentary consultation and no-obligation quote.