A milestone for advertising on the internet 2010 will mark the first time marketers put more money into online advertising than newspapers, eMarketer estimates.
Total newspaper spending, including advertising in print and online editions, will fall to $25.7 billion in 2010, a decline of 6.6%. Spending on print newspapers alone will fall more steeply to $22.8 billion. Meanwhile, a rise of 13.9% will push US online ad spending up to $25.8 billion by year’s end.
The spending gap will widen significantly next year, as total newspaper spending falls again to $24.6 billion (including $21.4 billion for print) and online climbs to $28.5 billion.