Twitter’s ad formats mature and grow
Twitter advertising is attracting more interest from marketers.
In November, the TWTRCON conference and oneforty, an online directory for Twitter tools, surveyed 110 business professionals, mostly from marketing and communications, about their interaction with Twitter’s Promoted Products suite.
Overall, the respondents were interested in using Twitter ads as a part of their marketing mix, with 51% of respondents somewhat or very interested in Promoted Products. However, 27% hadn’t made up their minds and 22% said they had no interest at all.