We continue to hear of how Facebook is outpacing Google and others in multiple ways – so to learn that their Social Sign-in is now used more to log into other sites is not a huge surprise! It’s rather in genius in my opinion and I hope more online access providers adopt it as well. Reason being, I hate password management. Anything one of these trusted power houses can do to simplify that process is always appreciated but I won’t digress on that tangent.
What’s important about eMarketer’s article Facebook Becomes Top Choice for Social Sign-In is that it is yet another signal to all businesses, big and small to not just be on Facebook, but to be active at Facebook. Even if your focus is purely B2B. Why you may ask? The answer is as easy as looking in the mirror. Who runs your company? Not the concrete walls that hold it up, people do. And all people are social in some way shape or form. And today, more and more relationship are starting and growing because of online social media. It’s a fresh non-offensive place to learn, share and get-to-know other people and yes, other brands.
If you’re reading our blog, you’re likely doing so in effort to extract nuggets of info to keep yourself up to date on what’s new, what you need to be doing, and trying to figure what or how others like your competition are doing what they are doing. Kudos to you and keep up the effort. It’s an ever changing sea as turbulent as the tornado packed storms that ripped through the Midwest. Unfortunately, the amount of time and energy you are expending to stay informed and education can easily consume an eight-hour work day each week – and that doesn’t include the time you will then spend acting upon that information.
Call is shameless self promotion if you will, but there are highly educated and skilled interactive marketing experts and we’re ready to help so you can focus on the important day to day operations of your business, while we do ours.
Again, if you’re still on the side lines watching Facebook you and you’re business are missing opportunities.