Disney Makes Social Media the Centerpiece of Theme Park Ad Campaign!

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Walt Disney Parks and Resorts is using user-generated content at the centerpiece of its new “Let the Memories Begin” campaign. By re-purposing user-submitted photos and videos from entertainment and resort venues, Disney is hoping to craft a campaign that helps recapture the good memories individuals have of going to Disney World or Disneyland.

Disney Makes Social Media the Centerpiece of Theme Park Ad Campaign.

https://www.youtube.com/watch?v=A_QA0uC2U0Y&feature=player_embedded

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