More Great Content Creators Coming to YouTube

Emineo Media Youtube Channels

YouTube is partnering with Ashton Kutcher, Amy Poehler, Shaq, IGN, The Wall Street Journal and dozens of others to launch a slew of premium video channels.Emineo Media Youtube Channels

The channels, which have been in the works for months, is a big and risky play to get premium content onto its servers. Google (YouTube’s owner) is reportedly spending $100 million to secure the deals for its original channels.

“The first of these new original channels will appear on YouTube starting next month and will continue over the next year,” YouTube Global Head of Content Partnerships Robert Kyncl said in a blog post. “They’ll be available to you on any internet-connected device, anywhere in the world, with all the interactivity and social features of YouTube built right in.”

The channels will be anchored by a celebrity lineup that includes Madonna (DanceOn), Shaq (The Comedy Shaq Network), Rainn Wilson (SoulPancake), Ashton Kutcher (Katalyst Thrash Lab) and Deepak Chopra (Generate The Chopra Well). YouTube’s partnerships run deeper than celebrities though: WWE, WSJ, The Onion, SB Nation, Demand Media, CafeMom, TED, IGN, Slate, Bleacher Report, InStyle Magazine and Lionsgate are all partners that will seed the content for the new YouTube channels.

YouTube has also launched a preview site for the new channels.

It’s no secret that Google has been wanting to move more into premium video. It’s far more monetizable than cat videos, and it sets up YouTube to be the cable channel of the future. It acquired Next New Networks to help it produce more premium content, and it isn’t sparing any expense to land big-name celebrities for its channels. It won’t be long until we see whether those deals were worth the price.

Source Mashable

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Embracing Video Network Options

Emineo Media Online Video

More than 180 million American consumers tuned in to online video in September, watching nearly 40 billion videos and spending almost 20 hours each within the video space. Still, less than 20% of that time is from video advertising. As video space expands, advertisers look to capitalize. Emineo Media Online Video

According to comScore the top video properties remain Google/YouTube (378 minutes per viewer), VEVO (60 minutes per viewer) and Microsoft Sites (39 minutes per viewer), but social networks like Facebook are beginning to push more video content.

comScore also reports:

• 85% of Americans engaged with online video (September)
• The average video length was 5.3 minutes
• The average video ad length was 0.4 minutes

A new report from Eyeview and KAYAK finds that personalizing the video space can improve brand-based metrics. They tested personalized online video ads and found that personalized and relevant ads increased purchase intent 37%, brand favorability 100% and brand loyalty 73%. In fact about two-thirds (66%) responded favorably to personalized ads while only 12% had a negative response.

So why aren’t more brands pushing into the video space? They’re trying, finds data from BrightRoll, and advertising networks and exchanges are helping. Advertising exchanges are becoming a more popular choice for brands wanting to enter the video space but still a lack of standardization within the video space makes some video advertising squeamish.

Other interesting findings from BrightRoll include:

• Three-quarters of publishers sell 20% of video ad space through networks
• Two-thirds of publishers believe CPMs will increase about 15% through Q4 2011
• Lack of standardization is keeping many (40%) from video advertising

“Publishers are increasingly embracing video networks, as well as their even newer counterpart ad exchanges, because of their ability to drive significant revenue,” was written in the BrightRoll report.”

Source Biz Report

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The Value of Social Media Sponsorships?

Emineo Media Sponsorship

Emineo Media SponsorshipBlog posts and videos have the highest value for marketers Paying for mentions in social media, or social media sponsorships, has become a more popular marketing tactic. By late 2009, it had attracted the attention of the US Federal Trade Commission, which released regulations requiring bloggers and certain other online publishers to disclose when they receive cash, free products or other compensation for a product or brand mention. But marketers are still interested in this form of outreach. In Q2 2011, social media advertising company IZEA surveyed marketers and publishers about their preferences for such practices and the value they place on certain sponsorships. The survey found that 48.8% of marketers have used a sponsored blog post, while 32.5% said they would use it, and 39.4% have sponsored a tweet, while 35.6% said they would use that social media sponsorship. Additionally, only 23.2% have sponsored an online video, but 50.2% said they would use such a social media sponsorship. These marketers are carefully monitoring these mentions and measuring how well they influence sales and business results by looking at quality and sentiment of content, cost-per-click, shares, cost per acquisition and more. Quality of a post was the most important measure of success, with 80% of respondents saying it was very important or important. Only 5.9% said it was not important.

Clickthrough rates were also important or very important for 74.9% of respondents. Only 4.3% noted clickthrough rates as not important. After measuring these activities, marketers put a monetary value on the different types of social media sponsorships. Blog posts and videos were the mentions with the most value, calculated to be $114.71 and $112.46, respectively, while Twitter edged out Facebook. Tweets were valued at $63.64, compared to $55.16 for a Facebook update. Social media sponsorship can be a controversial practice, particularly if bloggers and other publishers do not disclose when they some type of compensation for a product or brand mention. But as marketers continue to measure success and see the value in these mentions, doing social media sponsorships the correct way will become a more accepted practice.

Article eMarketer.com

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