Social Media Performance

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  • Facebook (1,600,000,000+ users per month) – A place to connect with friends, family and those you never wanted to be friends with in the first place. View people’s photos of their kids, dogs, weddings, and vacations, and comment with raging jealously, pride or other feelings you can’t help but share on a public forum. You also can connect with brands in order to see up-and-coming product launches and events, or take part in brand contests and giveaways.
  • YouTube (1,000,000,000+ users per month) – Looking for an important piece of news content or a cat chasing a laser pointer? Welcome to YouTube, one of BLASTmedia’s favorite social platforms. Be sure you’re aware of YouTube’s new format change if you’re wanting to become the latest online meme.
  • Twitter (200,000,000+ users per month) – Socialize with people you know… and those you don’t. Luckily all social interactions are limited to 140 characters, which keep messages short, sweet and potentially that less awkward. This medium allows you to be connected to all your favorite celebrities, friends and people you know will provide entertaining content due to the inability to keep things to themselves.
  • LinkedIn (160,000,000+ users per month) – Connect with colleagues, friends and those in the business with whom you’d like to see yourself one day. This space is about networking for business. If you are looking for a job, this is the place for you. Plaster your awesomeness and accomplishments and get noticed.
  • Google+ (135,000,000+ users per month) – Google’s answer to the almighty Facebook. It works directly via Gmail and allows you to post updates, content and add people to your inner ‘circles’.
  • Instagram (90,000,000+ users per month) – Post images of your feet, the wing of an airplane, and other stereotypical photos, then mess with the hue to make it look like an art piece. With Instagram, everyone is a professional photographer. Just be sure you’re well aware of Instagram’s terms of service change or that innocent (yet blatant) photo steal from J. Crew will cost you.
  • Pinterest (85,500,000+ users per month) – The audience is predominantly women, and boy do they like to browse! Pinterest boasts thousands of photos in home décor, cooking, weddings, cute animals, and other mind-numbing and time-passing imagery. Place your picks on digital ‘pin boards’ for future viewing. There is even a feature to have secret boards in order to plan future events like a wedding before you are engaged, not that anyone would ever do that… right?
  • MySpace (70,500,000+ users per month) – In a time long, long ago there was a single social network known as MySpace. At the beginning MySpace was the ‘it’ social medium… but that was back in the (gasp!) 90’s. Alas, thanks to the financial and social backing from the one and only Justin Timberlake, the MySpace resurgence is alive and well.
  • Foursquare (10,000,000+ users per month) – Ever wanted someone to know where you are at all times? Creep factor aside, this app is great for finding specials at restaurants and stores, and finding out which meal is best through friend suggestions via custom tips.

Meet The Chinese Facebook, Twitter & YouTube

What’s Chinese for Facebook? Try RenRen. For Twitter? How about Weibo. YouTube? Youku. These aren’t different names for Facebook, Twitter and YouTube. Rather, they are completely different, popular and homegrown Chinese social networking and sharing services.

Gerson Lehrman Group’s G+ site put together an infographic listing some of what it calls the popular “copycat” social media platforms in China, along with some stats on internet activity in the country, though the activity stats are fairly dated, from 2009:

Source Marketingland

Online video viewing is now a mass-market pursuit

Emineo Media Online-video
Mobile devices also become important video viewing channel Emineo Media Online-video

Having surpassed 50% penetration among the general population in 2011, online video viewing is now a mass-market pursuit. Increasing numbers of Americans are watching more content on more devices than ever before.

Even though growth rates will necessarily slow as the number of users swells from year to year, there is still room for expansion. By 2015, US online video viewers will represent 60% of the general population and 76% of internet users.

“Audience growth over the next four years will come from all demographic segments, but it will be more pronounced among preteen children, older boomers and seniors,” said Paul Verna, eMarketer senior analyst and author of a forthcoming report on premium video content. “These groups have traditionally lagged teens and younger adults in their video viewing activity, but the gaps will start to close as the market matures. This will give marketers opportunities to take advantage of growth pockets among viewers at either end of the age spectrum.”

Among online video viewers, watching premium content is becoming increasingly popular. eMarketer estimates that 49% of US adult online video viewers watched full-length TV shows on the web at least monthly this year, rising to 62.8% by 2015. Full-length movies are also becoming popular for web viewing, with 37.1% of US adult online video viewers downloading or streaming at least one feature film monthly in 2011. That viewership rate is expected to increase to 54.1% in 2015.

Mobile video adoption is poised to continue on a steep upward path for at least the next four years. The factors contributing to its success include the ongoing strength of the smartphone market, healthy competition among makers of mobile operating systems—notably Apple’s iOS and Google’s Android—and continuity of content offerings across screens.

“As tablets attract a larger share of video viewing, smartphones are benefiting because most tablet users also own smartphones and typically have the same apps on both devices,” noted Verna. “With more video content flowing to these apps, users are choosing their preferred screen at any given time. Often this means toggling between tablets and smartphones, or between laptops and any number of entertainment devices.”

In 2011, US smartphone viewers represent 90% of the mobile video population, according to eMarketer estimates. By 2015, this percentage will rise to 98.5%.

eMarketer forms its estimates of online and mobile video viewing habits based on a meta-analysis of survey and study data from dozens of research sources as well as trend data on device ownership and usage.

Source emarketer