A Study: Twitter Increases Student Engagement!

Communicating in 140-character segments may seem to contradict the goals of generally long-winded academia, but a new study has found that the two are less opposed than one might think. Students in the study who were asked to contribute to class discussions and complete assignments using Twitter increased their engagement over a semester more than twice as much as a control group.

Twitter Increases Student Engagement [STUDY]

The study used a 19-question survey based on the National Survey of Student Engagement to measure student engagement at the beginning and end of a seminar course for first year students in pre-health professional programs. Four sections (70 students) were given assignments and discussions that incorporated Twitter, such as tweeting about their experiences on a job shadow day or commenting on class readings. Three sections (55 students) did the same assignments and had access to the same information, but didn’t use Twitter.

via Twitter Increases Student Engagement [STUDY].

Emineo Media


HOW TO: Optimize Your Social Media Marketing Strategy!

There’s nothing like the basics to help bring things back into focus when you feel lost. In “Marketing 101,” the acronym AIDA stands for Awareness, Interest, Desire and Action. This is the most simple and rudimentary of sales and marketing funnels and is still incredibly relevant today when it comes to social media and Internet() marketing strategies.

Each section of AIDA represents a section of your sales and marketing process and can help you set your expectations, decide what to monitor, and visualize the relationships between each part. Understanding the flow of the tools and tactics will also help you get your measurements and analytics in line with your goals.

Here’s a closer look at the breakdown of this marketing funnel, some tips on how to apply it to your social media strategy, and a look at how the model is evolving in the social media age.

via HOW TO: Optimize Your Social Media Marketing Strategy.

Emineo Media


How Lawyers May Use Social Media in the Future?

There has been a tenuous union between lawyers and social media. The fact that so much information and conversation is made public can deter firms from jumping on board. That same hesitancy, however, gives some clues as to how social media may be used by lawyers in the future.

Social media is a big deal. Everyone from your mom to your nephew is probably online in some way. But you might not think to look up your lawyer’s Twitter() handle or read up on his or her firm’s blog.

More and more firms and individuals are coming online. To try and get a grasp on where social media is heading, we spoke with three social media savvy attorneys to help us read the tea leaves.

via How Lawyers May Use Social Media in the Future.

Emineo Media