Marketers Buy In to Promoted Tweets!

Twitter’s ad formats mature and grow

Twitter advertising is attracting more interest from marketers.

In November, the TWTRCON conference and oneforty, an online directory for Twitter tools, surveyed 110 business professionals, mostly from marketing and communications, about their interaction with Twitter’s Promoted Products suite.

Overall, the respondents were interested in using Twitter ads as a part of their marketing mix, with 51% of respondents somewhat or very interested in Promoted Products. However, 27% hadn’t made up their minds and 22% said they had no interest at all.

Marketers Buy In to Promoted Tweets

Emineo Media

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Social Media Is Greater Marketing Priority for Small Businesses!

Facebook is now third most important marketing tactic Small businesses, while not yet at the usage levels of their larger counterparts, are warming up to social media marketing, according to a fall 2010 survey from small-business marketing firm Constant Contact.The businesses surveyed overwhelmingly considered word-of-mouth the most important marketing tactic for finding new customers, but that figure includes discussions that take place both online and offline. Websites and email marketing followed as the only other tactics a majority of small businesses said were “very important.”

The businesses surveyed overwhelmingly considered word-of-mouth the most important marketing tactic for finding new customers, but that figure includes discussions that take place both online and offline. Websites and email marketing followed as the only other tactics a majority of small businesses said were “very important.”

Social Media Is Greater Marketing Priority for Small Businesses

Emineo Media

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How Many Marketers Are Using Social Media?

Nearly three-quarters this year

As consumer usage of social media continues to increase in the US and around the world, marketers have transitioned from cautious engagement to full deployment.

Next year, four in five US businesses with at least 100 employees will take part in social media marketing, eMarketer estimates. That’s up from just 42% as recently as 2008, and the number of marketers using the channel will continue to rise through 2012.

“Marketers that have spent the past few years ramping up their internal social media marketing infrastructure—and their presence on sites such as Facebook and Twitter—will take social media to new heights in 2011,” said Debra Aho Williamson, eMarketer principal analyst and author of the new report “Social Media in the Marketing Mix: Budgeting for 2011.” “And as they do, they will evolve the way they market across all media, not just online.”

How Many Marketers Are Using Social Media? .

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