Sherpa: Changes in 2011 Email Marketing Budgets!

Have your email marketing budgets increased, decreased or stayed the same for 2011?

Take a look at this week’s chart from MarketingSherpa to learn how the changes planned for your 2011 email marketing budget compare to those of more than 1,100 marketers.

The extent of changes to email marketing budgets for the coming year

View Chart Online

There’s no question about it — email budgets will continue to rise in 2011. As organizations become (cautiously) optimistic about the improving economy, purse strings are starting to loosen, and email marketing is a primary beneficiary.

In addition to economic forces, email is earning increased investment because it continues to prove itself as one of the most (if not the most) effective tools in the marketing toolbox.

Multichannel (B2B2C) organizations are much more likely to increase their email budget by a significant amount than are single-channel organizations.

B2B organizations, particularly in the industrial sector, are often considered conservative marketing spenders. While a majority of those marketing exclusively to other businesses are increasing email budgets, B2B marketers are also more likely than other marketers to keep their 2011 email budget the same as 2010.

For additional research data and insights about email marketing, download and read the free Executive Summary from the MarketingSherpa 2011 Email Marketing Benchmark Report.

by Jeff Rice, Research Analyst

MarketingSherpa: New Chart: Changes in 2011 email marketing budgets.

Emineo Media

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Google Analytics, Meet Webmaster Tools!

Google continues to provide amazing ways in which search marketing professionals can improve their campaign efforts. The latest is this week’s announcement that webmasters using Google Analytics to track site data can link verified sites in Webmaster Tools when using the same Google account. What does this mean to you?

Perhaps the most valuable aspect of connecting the two services is that users are able to access the Google Analytics Referring Pages report from within Google Webmaster Tools. This means that you will be able to “understand the overall trends in traffic volume from referrals, as well as the sites driving those trends,” according to Google.

This is quite the important development for a few reasons, but perhaps most notable is that webmasters will be able to use the data to see if the sites that link to them most frequently or the content that is linked to the most on a website are actually driving traffic. Why is it important to know that? Well, should you be witnessing links that are not driving traffic you can assume that there is not a lot of value in them which might in turn encourage you to seek out those that do.

This might just be the first value proposition from connecting the two account – in the future you might see others. For example, it is completely possible that Google could take data currently available in Webmaster tools (information on impressions or average position for example) and show the relationship between a number of variables including unique visits, time on site, etc.

WM won’t go into detail about how to link a verified site in Webmaster Tools to a Google Analytics profile but we will say this – the entire process takes just a few minutes and you’d be nearing foolish not to do so. Expect a lot more to come from the Google Analytics and Webmaster Tools connection in the near future.

Website Magazine

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Solution makes global SEO an option!

For just over a year, experts have been issuing notes to publishers and advertisers that they needed a global platform. Translated content, logos and messages have been touted as a huge benefit for brands, but many brands havent figured out exactly how to complete this translation in an economical way. by Kristina Knight. A new release gives brands a solution for the search arm of campaigns. This month BrightEdge released their global Search Engine Optimization solution, which allows brands to tap into a single solution to manage their brands rank across search platforms around the globe.

“Our clients asked us to extend the platform’s reach so they can drive the same ROI globally that they are seeing in the U.S.,” said Jim Yu, BrightEdge CEO. “At home and around the world, the Web is increasingly cluttered and complex. Our clients use BrightEdge to break through this clutter and use natural search as a major revenue driver. Bringing our platform to international search engines will give companies a means to scale and drive new business in ways simply not possible before.”

The number of search queries continues to increase month to month. The latest numbers from comScore finds that more than 15 billion searches were queried through search giants Google, Yahoo and Bing. Queries from Bing and Yahoo have potentially the highest accuracy rate, with users clicking through to a website after querying Yahoo or Bing more than 80% of the time.

According to eMarketer, the overall US ad spend will reach $36.3 billion by 2014, a 9% increase over 2008. According to Efficient Frontier, SEM spending is on track for between 15% and 20% growth in 2011. Researchers found that, year to year, SEM spending increased by 23% in 2010.

Solution makes global SEO an option – Search Marketing

Emineo Media

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