The State of Online Video | Pew Research Center’s Internet & American Life Project

Overview

Seven in ten adult internet users (69%) have used the internet to watch or download video. That represents 52% of all adults in the United States.

Driven by the popularity of online video among 18-29 year-olds, there have been dramatic increases since 2007 in the number of American adults watching:

Comedy or humorous videos, rising in viewership from 31% of adult internet users in 2007 to 50% of adult internet users in the current survey

Educational videos, rising in viewership from 22% to 38% of adult internet users

Movies or TV show videos, rising in viewership from 16% to 32% of adult internet users

Political videos, rising in viewership from 15% to 30% of adult internet users

On the other side of the camera, video creation has now become a notable feature of online life. One in seven adult internet users (14%) have uploaded a video to the internet, almost double the 8% who were uploading video in 2007. Home video is far and away the most popular content posted online, shared by 62% of video uploaders. And uploaders are just as likely to share video on social networking sites like Facebook (52% do this) as they are on more specialized video-sharing sites like YouTube (49% do this).

Yet, while video-sharing is growing in popularity, adult internet users have mixed feelings about how broadly they want to share their own creations. While 31% of uploaders say they “always” place restrictions on who can access their videos, 50% say they “never” restrict access. The remaining 19% fall somewhere in the middle. And while there is almost universal appreciation for the ease with which video-sharing sites allow uploaders to share video with family and friends, a considerable number (35%) also feel they should be more careful about what they post.

About the Survey

This report is based on data from telephone interviews conducted by Princeton Survey Research Associates International between June 18-21, 2009 among a dual-frame (cell and landline) sample of 1,005 adults, 18 and older. For results based on the total sample of adults, one can say with 95% confidence that the error attributable to sampling and other random effects is plus or minus 3.6 percentage points. For results based on internet users (n=763), the margin of sampling error is plus or minus 4.5 percentage points. Statistical results are weighted to correct known demographic discrepancies. In addition to sampling error, question wording and practical difficulties in conducting telephone surveys may introduce some error or bias into the findings of opinion polls.

The State of Online Video | Pew Research Center’s Internet & American Life Project.

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Social media revenue growing in 2011!

Both ad and PR agencies see social media revenue growing in 2011

Public relations and advertising agencies see increased social media revenues and plan to work together on social media as a growth strategy for 2011.

A joint study from the Transworld Advertising Agency Network and Worldcom Public Relations Group surveyed principals at 25 advertising agencies and 25 PR agencies in January 2011 on how effectively the industry is using social media. The groups found fees from social media made up a greater percentage of overall revenues in 2011 for both types of agencies.

In 2010, 28% of PR agencies reported that 15% to 33% of revenues came from social media, and that number has jumped to 44% in 2011. On the advertising side, 16% of respondents reported that social media revenues were greater than 15% of their total revenues in 2010, and were expected to increase to 20% in 2011.

PR Pros Use Social Media More Effectively

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The Rising Need for (more) SEO and Social Media Marketing

So yesterday eMarketer published their article Search Behavior Shines Spotlight on Organic Results. In short, a controlled test was completed that confirmed what many have been voicing for some time now: web users aren’t clicking on paid ads. If you’re in the PPC biz, this shouldn’t come to a surprise to you. Emineo Media customers have been voicing this for several months now. Recall too however that the landscape is ever changing. There are always new competitors infringing on your key words, not to mention Social Media. With more web users searching on Facebook (before trying Google or Yahoo), it also bodes that Internet advertisers also need to diversify their ad spend across multiple platforms.

If you haven’t done so already, revisit your SEO and Social Media Marketing strategies. What you were doing just six months ago likely isn’t producing the same results now. Staying in contact with customers and prospects takes commitment and persistence. They may not be talking back frequently, but they are listening and when the right opportunity is presented to them – they will engage. So make sure your communications are inviting and engaging. This strategy works very well for our clients and it can work well for you too.

How are you engaging your social audience? Please share!

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