Start with “Why”

If you haven’t figured it out by now, reaching your target audiences can be simply complex. What’s meant there is the old shot gun method is still easy. Getting responses is still difficult. At least until you consider how the social audience interacts. Engagement is the key to success. Being engaging however is the challenge. What can you say or write to invoke a conversation? Rather than asking a barrage of questions to start a dialogue, start by answering one simply question. “Why?” Starting with “Why” blows away the outer shell and pierces through to the inner belief. It encourages, inspires and instills integrity.

What are the core values of your company? Do you share and demonstrate them to your current and potential customers – or only to your staff at all employee meetings? Better yet – do you promote them in your marketing? And is that message engaging?

If you aren’t, perhaps 2011 is the time for you to consider changing your strategies?

How are you engaging your prospects and customers?

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Email, Social Media to See More Marketing Dollars in 2011!

Email marketers have been warming up to social media for the past year, using social elements like “share with your network” and buttons to connect with brands on Twitter and Facebook in email campaigns. Email and social media also go together in another way: They are the top tactics marketers worldwide expect to increase budgets on in 2011. 

According to a November 2010 survey of business executives around the globe by StrongMail, nearly two-thirds of companies will increase spending on email marketing, and 57% will put more dollars toward social media marketing. Search took a distant third place with 41% of respondents indicating they would spend more.

Email, Social Media to See More Marketing Dollars in 2011

Emineo Media

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Improve Your Blog SEO with Inbound Links!

Businesses continue to search for practical ways to improve their search engine rankings?

Here are 7 useful tips from Social Media Examiner to optimize your website and blog content and help increase ranking!

#1: Create Content Others Will Want to Share

#2: Distribute Online Press Releases

#3: Write Guest Posts

#4: Link to Others

#5: Share Content with Relevant Websites

#6: Create a Link Network

#7: Don’t Forget Internal Links

Click on the link below to read the full article.

7 Ways to Improve Your Blog SEO with Inbound Links

Emineo Media

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