The 2010 Inc. 500 Update: Most Blog, Friend And Tweet But Some Industries Still Shun Social Media

A research report conducted By: Nora Ganim Barnes, Ph.D. reveals the growing social media trends with the Inc. 500. 

The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically significant study on the usage of social media in fast-growing corporations. This new study revisits the Center’s study of Inc. 500 social media usage for the fourth consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies.

The new study compares adoption of social media among the 2010 Inc. 500 with previous years. The Inc. 500 is a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine. For details about the 2010 Inc. 500 and the complete directory of the included companies, please visit Inc. Magazine’s website at www.Inc.com.

In 2007, the Center’s first study of this group and their use of social media was released and revealed that the Inc. 500 was outpacing the more traditional Fortune 500 in their use of social media. For example, at that time, research showed that 8% of the Fortune 500 companies were blogging compared to 19% of the Inc. 500. This difference continued in 2008 with 16% of the Fortune 500 blogging vs. 39% of the Inc. 500. This trend held in 2009 with the Inc. 500 blogging at a rate of 45%, while the Fortune 500 had 22% of its list with corporate blogs.  The new data shows adoption of blogs leveling off in the Fortune 500 but continuing to grow among the Inc. 500 companies.

Read full report

Download full report

Emineo Media

[divider_top]

Website and Email Critical B2B Investments!

In a recent survey of business-to-business (B2B) marketers, traditional online tactics remain key to marketing success.

Just over half of B2B marketers surveyed told BtoB Magazine their budgets would go up this year, mostly by less than 15%. With a primary marketing goal of customer acquisition (69%), the greatest number of respondents expected spending increases to come from online (78%). By contrast, 44% said they would be spending more on events and 36% on direct mail.

Online, B2B marketers were most likely to report planned increases in marketing spending on their websites and email programs, followed by social media. These results differed in priority from those of a survey of general US marketers by RSW/US.

Among that group, 65% planned to spend more on social media, followed by 47% on email. RSW/US did not report on increases in website spending.

More than two-thirds of B2B marketers already used social media marketing as of December 2010, where the main focus of marketing efforts was brand building. Despite customer acquisition being B2B’s top goal for the year, less than half of respondents were using social media for lead generation.

In 2010, social media, websites and email each received a median of 10% of B2Bs’ online marketing budgets. Spending levels were higher on display and video advertising.

 Article

Emineo Media

[divider_top]

SMBs Look to Facebook and LinkedIn for Lead Generation!

 SMBs Look to Facebook and LinkedIn for Lead Generation

Emineo Media

[divider_top]