Smartphone Adoption and Usage

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In its first standalone measure of smartphone ownership, the Pew Internet Project finds that one third of American adults – 35% – own smartphones. The Project’s May survey found that 83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone. That translates into 35% of all adultEmineo Media Smartphones.

Our definition of a smartphone owner includes anyone who falls into either of the following two categories:

  • One-third of cell owners (33%) say that their phone is a smartphone.
  • Two in five cell owners (39%) say that their phone operates on a smartphone platform (these include iPhones and Blackberry devices, as well as phones running the Android, Windows or Palm operating systems).

Several demographic groups have high levels of smartphone adoption, including the financially well-off and well-educated, non-whites, and those under the age of 45.

Some 87% of smartphone owners access the internet or email on their handheld, including two-thirds (68%) who do so on a typical day. When asked what device they normally use to access the internet, 25% of smartphone owners say that they mostly go online using their phone, rather than with a computer. While many of these individuals have other sources of online access at home, roughly one third of these “cell mostly” internet users lack a high-speed home broadband connection.

 

About the Survey

The results reported here are based on a national telephone survey of 2,277 adults conducted April 26-May 22, 2011. 1,522 interviews were conducted by landline phone, and 755 interviews were conducted by cell phone. Interviews were conducted in both English and Spanish. For results based on all adults, the margin of error is +/-2 percentage points; for results based on all cell owners, the margin of error is +/-3 percentage points (n=1,194); and for results based on smartphone owners, the margin of error is +/-4.5 percentage points (n=688).

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Report: Facebook users more trusting, engaged!

NEW YORK (AP) — Facebook, it turns out, isn’t just a waste of time. People who use it have more close friends, get more social support and report being more politically engaged than those who don’t, according to a new national study on Americans and social networks.

The report comes as Facebook, Twitter and even the buttoned-up, career-oriented LinkedIn continue to ingrain themselves in our daily lives and change the way we interact with friends, co-workers and long-lost high school buddies.

Released Thursday by the Pew Internet and American Life Project, the report also found that Facebook users are more trusting than their non-networked counterparts.

When accounting for all other factors – such as age, education level or race – Facebook users were 43 percent more likely than other Internet users to say that “most people can be trusted.” Compared with people who don’t use the Internet at all, Facebook users were three times more trusting.

The reason for this is not entirely clear. One possible explanation: People on social networks are more willing to trust others because they interact with a larger number of people in a more diverse setting, said Keith Hampton, the main author of the study and a communications professor at the University of Pennsylvania.

When all else is equal, people who use Facebook also have 9 percent more close ties in their overall social network than other Internet users. This backs an earlier report from Pew that, contrary to studies done earlier in the decade, the Internet is not linked to social isolation. Rather, it can lead to larger, more diverse social networks.

Social-networking users also scored high in political engagement. Because LinkedIn users (older, male and more educated) fall into a demographic category that’s more politically active than the general population, they were most likely to vote or attend political rallies. But after adjusting for those characteristics, Facebook users, especially those who use the site multiple times a day, turned out to be more politically involved than those who don’t use it.

Overall, the average American has a little more than two close confidants, 2.16 to be exact, according to the report. This is up from an average of 1.93 close ties that Americans reported having in 2008. There are also fewer lonely people: 9 percent of respondents said they had no one with whom they could discuss important matters. That’s down from 12 percent in 2008.

The report didn’t try to dig into cause and effect, so it’s not clear whether the widening use of social networks is causing less loneliness. But it did find that people who use the Internet are less socially isolated than those who don’t. Those on social networks, even less so – just 5 percent said they had no one to talk to about important stuff.

The researchers also got numbers to back up what’s in the mind of many Facebook users past a certain age: Yes, all your old high school classmates really are coming out of the woodwork and “friending” you. The average Facebook user has 56 friends on the site from high school. That’s far more than any other social group, including extended family, co-workers or college classmates.

Facebook’s settings let users add the high school they attended to their profile, along with the year they graduated. Other users can then search for their classmates and add them as friends for a virtual reunion.

“It’s really reshaping how people maintain their networks,” Hampton said.

In the past, when people went to college or got jobs and moved away from their home towns, they left those relationships behind, too. This was especially true in the 1960s, when women not in the work force would move to the suburbs with their husbands and face a great deal of isolation, Hampton said.

Now, with social networks, these ties are persistent.

“Persistent and pervasive,” Hampton said. “They stay with you forever.”

The survey was conducted among 2,255 adults from Oct. 20 to Nov. 28, 2010. The margin of error is plus or minus 2.3 percentage points for the full sample.

Online: Pew Internet

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Smartphone users constantly checking web email!

Despite the advent of smartphone and tablet technology, and social media, email remains a prime communication channel, with many consumers constantly checking their inboxes online while on the move.

For many consumers (58%) the first place they head online each day is their inbox, and the vast majority (83%) will scan through all their emails back to the last time they logged in.  Now, with many consumers wielding smartphones, email inboxes are being checked while on the move and smartphone users are more fanatic in their email-checking than non-users, found ExactTarget’s research.

While just over a quarter (28%) of non-smartphone users said they check their email “constantly” throughout the day, nearly half (45%) of smartphone users do so.

In fact, checking email is a more common mobile web activity than visiting Facebook (23%) or Twitter (5%) among smartphone users.

Overall, the home PC remains the top location from which consumers constantly check email (24%) with 63% using it to check email daily. Meanwhile, 16% of email users overall constantly check email from a work/school computer (22% daily).

Eleven percent of email users check constantly from a mobile phone (15% daily) but the numbers are minimal for iPad/tablet users with 2% constantly checking and 3% checking daily.

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