Content Marketing

At One Productions we understand that content marketing involves creating unique content that fulfils your target audience’s wants and needs and brings them one step closer to you. Based on our expertise in video production, web design and advertising, One Productions is capable of crafting a marketing campaign that is optimised for your company’s specific brand strategy. As social media is now the most popular form of content marketing, the value of high-quality video production has never been higher and will yield immediate results in exposing your product to the widest possible online audience. From Facebook to Twitter, YouTube, LinkedIn, Google + and everything in between, One Productions knows how to harness the power of social media for your benefit. Of increasing importance also are podcasts, webinars, blogs and online newsletters, as nine out of ten businesses now use some form of content marketing. In the world of B2B (business to business) marketing, 86% of B2B marketers now admit to using content marketing. The results speak for themselves. Content marketers have reported huge increases in web traffic resulting from the following: 25% webinars/webcasts, 32% case studies, 36% video productions, and 45% blogs. The importance of social media is underlined by the fact that 60% of all social media posts are links to content. Explore the right content marketing options for you at One Productions, Dublin. [via]

Emineo Media Content-Marketing-Infographic

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Nonprofit Social Networking Benchmark Report 2012

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We learned a lot of things, but one prevailing theme stood out — despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks.

The report is packed with insights into how nonprofits are leveraging social networks as part of their marketing, communications and fundraising strategies. Have a look at the INFOGRAPHIC below then download the full report to learn more about important behaviors and trends.

6 Key Findings from the 2012 Nonprofit Social Networking Report…

  • 98% have a Facebook page with an average community size of over 8k fans. [Tweet It!]
  • Average Facebook and Twitter communities grew by 30% and 81%, respectively. [Tweet It!]
  • Average value of a Facebook Like is $214.81 over 12 months following acquisition. [Tweet It!]
  • 73% allocate half of a full time employee to managing social networking activities. [Tweet It!]
  • 43% budget $0 for their social networking activities. [Tweet It!]
  • The top 3 factors for success are: strategy, prioritization, dedicated staff. [Tweet It!]

Nonprofit Social Networking INFOGRAPHIC

Check out the Nonprofit Social Networking INFOGRAPHIC based on the 2012 report to get high level insight into the findings as well as a few year over year trends.

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