How to command attention with your content on Facebook

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How do you feel when you view your competitor’s Facebook fan page? Are you happy because you are doing better than he or she is? Or do you wonder what the person is doing that you are not? If it’s the latter, it’s time you started evaluating your Facebook goals. emineo media_facebook likes

Identifying Facebook marketing goals

Small and midsize businesses need to have a clear picture of what they want to achieve from Facebook. Almost 20% of company profiles here were made even before their official websites were launched, so their goal could be to provide customers with a means to contact and get to know their business. It could also be that a business’ use for Facebook is to interact with customers. In this case, it is important to make regular posts and reply to people’s comments on your wall. If your goal is to use Facebook as a marketing tool, follow the strategies listed below to get your posts more attention and “likes” from the social network.

How do you get Facebook love?

Because almost everybody has a Facebook account, businesses can easily reach out to loyal customers and connect with new prospects. Business owners may create and manage a fan page or account on their own; but, if they have hired an effective SEO company that’s well versed in social media optimization, they will have a better chance at making their Facebook marketing campaigns successful and keeping their social media presence palpable.

Post it right!

Now, about creating posts and status updates in Facebook. While it is understandable for small and midsize businesses to talk about products and services, it isn’t wise to limit your posts to them. According to an internal study conducted by Facebook, posts related to and not necessarily about a product/service/brand are often the most successful.

Let’s face it: People don’t have the time or inclination to keep on talking about your products and services all day. They would much rather talk about subjects that interest them. It’s your job to focus on their interest, while tying your posts with your niche in some manner.

For example, let’s say you run a local cafe. You might create a virtual one on your Facebook page by offering interesting gossip and news — the kind people would like to read about with their morning coffee. Start discussions and debates about the latest developments in your community, encourage women to share fashion advice, recommend deals, etc. — basically do everything that people would do over coffee in your cafe. Or, if you own a clothing line, you could create a post about New York Fashion Week, or Mercedes-Benz FashionWeek, post pictures of your favorite designs and encourage fans to share their views.

Be seen; get heard!

If you want to maintain a constant presence in Facebook communities and want your posts to be widely shared and liked, you need to make them as interesting as possible.

How? Facebook algorithm EdgeRank Checker is designed in a manner that tracks users’ behavior on Facebook and presents their feeds as per preferences they have displayed. So, if some of your fans have shown a preference for clicking on video links versus images and text, posts with video will get more priority in their news feed. Therefore, it’s important to maintain a good mix of these key elements in your posts.

  • Images
  • Videos
  • Plain-text posts
  • Magazine or article links

The idea is to offer something for everyone, so that your updates don’t show up in the news feeds of only a certain section of your fans. It’s also important to monitor the time of your posts. The older your post gets, the farther south it goes in your fans’ news feeds. Track your feedback and make a note of the times when your posts are seen by the maximum number of people. This way, you can ensure that your updates appear among the top few stories when you fans log in.

Engage with fans

Often, people on Facebook respond to a post when they are encouraged to. So, make sure you add a call to action to all of your posts. These are some of the most recommended engagement strategies.

  • Ask questions associated with your posts. For example, let’s say you run a travel portal and you want to spread awareness about a new location. You could post a still from a Hollywood movie shot in the location and ask your fans to guess the place.
  • Start a debate by making a divisive statement, then ask for fan opinions. For instance, going back to the travel-portal example, you could make a statement such as, “Isn’t a beach holiday more fun than one in the mountains? What do you think?”
  • Hold contests (with prizes, of course). Several companies offer applications to conduct contests on Facebook. This is a strategy that can work wonders for new businesses seeking to build a fan base on Facebook. If the prize is attractive enough, people will spread the word.
  • Give away free prizes. Everyone loves freebies, and giveaways can bring a lot of word-of-mouth publicity your way. Make sure you spread the word about your free giveaway through other social forums and niche networks as well.
  • Initiate a Facebook campaign for a good cause (the charity your business supports, if applicable). This will build your credibility, earn you some involved fans and get you quite a bit of free word-of mouth-publicity.

Source Smart Blog

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Olympics tweeted, Storified, Facebooked

Emineo Media Olympics-2012 americans2

The London 2012 Olympics will be live-tweetedEmineo Media Olympics-2012 americans2

They will be Storified.

They will be Facebooked, Instagrammed and Pinned.

They will feature Foursquare check-ins, apps and YouTube videos.

They will be discussed on Weibo, Tencent, Orkut and numerous social media platforms you might not even have known existed.

The IOC and everyone affiliated with the Games will be engaging fans online like never before. In the lead-up to the Olympics, it seems there is nearly as much focus on whom will be tweeting as there is on whom will be competing.

“We are at a dawn of a new age of sharing and connecting, and London 2012 will ignite the first conversational Olympic Games (between athletes and fans) thanks to social media platforms and technology,” International Olympic Committee head of social media Alex Huot said in an email interview.

The Games have gone beyond global. They’re viral. Social media is not only dominating the discussion when it comes to the 2012 Olympics — social media is shaping the conversation. Fans can connect with athletes. Sponsors can connect with consumers. Broadcast partners can connect with viewers. The IOC can connect with the world.

“Social media enables fans and athletes to ‘meet,’ to ‘talk,’ to discuss and to ultimately share the Olympic values — which aim to improve lives through sport,” Huot explained.

Social media is also helping turn the Olympics, which have traditionally been a quadrennial (or biennial, if you take into account the Winter Games) event, into a 24/7/365 endeavor.

“[Social media] can help sustain the conversation and engage people before and after the Games, not only during,” Huot said.

Social media success doesn’t come without a few bumps. There has been a minor uproar over the social media guidelines the IOC issued to athletes and others affiliated with the Games earlier this year. A pair of Australian swimmers will be heading home immediately after competing as punishment for posting controversial photos on Facebook. A Greek triple jumper was dropped from her country’s team earlier this week for comments she made on Twitter. A #savethesurprise Twitter campaign was launched after video of opening ceremony rehearsals was leaked on YouTube. And the Games have yet to officially begin.

Once the Olympics get underway Friday night, be prepared for the biggest sports meets social spectacle in history.

Source ESPN

 

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Simple Facebook Application Ideas for Fan Pages

Emineo Media app-facebook

Facebook fan pages are now becoming extremely popular as a promotional tool. They are simple and free of cost, anyone can create fan page for their desired purpose. But, Emineo Media app-facebookfor engaging users it is not suggested to update status and post videos only, you need to go an extra mile. You need to spend significant time to create interesting activities, so that users are motivated to interact with your page.

There are a number of things that you can do to engage fans on your page. We have some suggestions of simple apps that can add value to your fan page, which would also have a positive impact on the interaction level of users. Below is the list of simple apps that you can use:

1. Cartoon/Movie character app

The users are able to upload their image and the application would generate a cartoon character or movie character by identifying the user’s face. The audience is crazy for such type of apps and they use it to morph their friend’s images and share.

2. Favorite Celebrities app

The users are able to upload a picture and the application returns an image of the celebrity to let the user know about the resemblance of the user and the celebrity.

3. MBTI testing

Myers-Briggs Type Indicator (MBTI)is a psychometric assessment test.It helpsthe users to choosefrom the best profession according to their skills. In this app,usersneed to answer a few questions and based on the answers provided by the user,the application will suggest users the different professions suitable.

4. Humor/Jokes app

Everyone loves to laugh and want to have someone who can make them laugh. Why not create an application for Jokes? Users are asked to provide permissions to the app and a joke is posted on the user’s wall on daily basis.

5. Quote of the day

There might be a few people in the world who would not want to be called a genius. Quote applications are used by most of the users on Facebook. In fact, there are a number of users who search for quotes online and use these quotes as their status. The user is required to provide a one-time permission to the application and it would post a quote on user’s wall on daily basis.

6. Zodiac application

One thing I know for sure is that girls are crazy about horoscopes and Zodiac signs. The application needs the one-time permission from the users to post the daily horoscopes on their profile.

7. Story sharing

Most popular application for Facebook fan page is Story Sharing.A number of brands are using story sharing applications. Such applications idea is that users share their experience with the brand to other people.

8. Dating application

Such applications normally catches the younger generation normally aged less than 35 (almost 40% of the users on Facebook). The application is used to find potential dating partners, friend’s sets you up with their friends, and suggest you with potential dating partners.

9. On this day

History is an amazing subject, but there are a huge number of users who don’t know actual facts about it. The application’s idea is to provide information to the people for the events happened in the history on the particular date. The application requires a one-time permission to post the details of the event (happened in the history) on the user’s wall on daily basis.

10. Favorite Auto Mobile

You could create an app where user can check out their favorite cars/bikes and which car suited to them according to their personality.

Conclusion:

Above provided are just a few simple app ideas for your fan pages. While you perform your own search, you would find more of the app ideas to get your fans interacting with your page on regular basis. We would like to hear the ideas you may have for the application on Fan pages.

Source Social Media Today

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