Disney Makes Social Media the Centerpiece of Theme Park Ad Campaign!

Walt Disney Parks and Resorts is using user-generated content at the centerpiece of its new “Let the Memories Begin” campaign. By re-purposing user-submitted photos and videos from entertainment and resort venues, Disney is hoping to craft a campaign that helps recapture the good memories individuals have of going to Disney World or Disneyland.

Disney Makes Social Media the Centerpiece of Theme Park Ad Campaign.

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Social Media Working Better for Retention Than Acquisition!

Social media marketing has been around for several years, and as marketers begin to converge on best practices and use the channel in more uniform ways, it is emerging that their top goals are brand a

via Social Media Working Better for Retention Than Acquisition – eMarketer.

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