Retargeting Used by Marketers for Cost-Effective Brand Lift – eMarketer!

According to a study by comScore and ValueClick Media, the display ad placement strategy with the most brand lift is retargeting.

While display ads may once have been considered primarily a direct response vehicle, and many marketers still rely on measures of declining clickthrough rates as primary display metrics, studies have shown that banner ads provide an important branding vehicle and should be considered as such. Given the cost, reach and effect of various display campaigns, retargeting provides a large benefit with reasonable costs.

via Retargeting Used by Marketers for Cost-Effective Brand Lift – eMarketer.

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“The Social Network” Writer on Mark Zuckerberg: “I’ve Been That Guy”

Facebook’s founders are reportedly not very thrilled with the angle of either Accidental Billionares or The Social Network, and have challenged some of the facts in the story they tell, so it’s interesting that Sorkin claims to empathize with Zuckeberg.

As is the case with most film versions of true stories, the facts aren’t all straight. Since the film is a work of art and not a documentary, that old Pablo Picasso quote might apply: “Art is the lie that tells the truth.” And Sorkin’s first objective is obviously to entertain. Sorkin explained his approach thusly

via “The Social Network” Writer on Mark Zuckerberg: “I’ve Been That Guy”.

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The Continued Rise of Blogging – eMarketer!

More than half of web users will read blogs this year. Social networks and microblogs have in recent years nudged blogging off the social media pedestal. For some consumers, who have more communication tools at their fingertips than they did a few years ago, Facebook and Twitter have supplanted blogging as life-streaming outlets.

The Continued Rise of Blogging – eMarketer.

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