How Social Search Will Transform the SEO Industry!

This is Emineo Media’s fifth highlight of the recent 38 New Social Media Resources recently found on Mashable.

Joe Devine is the Chief Executive Officer of The Search Engine Guys, LLC (TSEG), a full-service web marketing company based in Austin, Texas.

Facebook and Bing announced last week an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends. Additionally, Google recently began including Twitter updates in its search returns. It’s a natural innovation that fits into the business models of both companies and takes the trend of individualized search results to its next logical level: results tailored to the searcher’s existing social footprint.

SEO insiders have wondered whether this new search innovation would affect placement strategies. And the simple answer is: yes. Yes, there will be changes to the way SEO professionals run their clients’ campaigns. Yes, this will affect the industry as a whole. And yes, we believe SEO professionals will have to adapt to meet ever-evolving needs

via How Social Search Will Transform the SEO Industry.

Emineo Media

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5 Tips for Startup Success From a Co-Founder of HootSuite!

This is Emineo Media’s fourth highlight of the recent 38 New Social Media Resources recently found on Mashable.

The Digital Entrepreneur Series is supported by Egnyte. Egnyte Hybrid Cloud File Server delivers critical business infrastructure — online storage, file sharing, collaboration and backup — at LAN speeds. Visit www.egnyte.com to learn more.

Digital agency Invoke has a habit of creating products instead of purchasing them. HootSuite, a third-party client for accessing social networks like Facebook and Twitter, is the most successful of the in-house tools that the company has launched as products.

When Dario Meli, David Tedman, and Ryan Holmes launched the company in 2006, they weren’t necessarily planning on selling products. But as they developed the tools that they needed, they discovered other agencies needed them as well. Today more than 800,000 people use HootSuite.

In 2010, HootSuite spun off of Invoke to form an independent company. We talked with Dario Meli, a co-founder of both companies, about his advice for identifying opportunities, the importance of maintaining focus, and what he’s learned as a founder of a constantly evolving company.

via 5 Tips for Startup Success From a Co-Founder of HootSuite.

Emineo Media

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Inside Group Buying: 7 Small Biz Success Stories!

This is Emineo Media’s third highlight of the recent 38 New Social Media Resources recently found on Mashable.

The Small Business Round Table Series is supported by the British Airways Face-to-Face Program, which offers U.S. entrepreneurs and small business owners critical tools for building business relationships abroad. See ba.com/contest before October 21.

Group buying is one of the latest trends in small business marketing. Groupon and LivingSocial are the two big players in the social buying universe, but there are many more group buying sites popping up around the web every day. From what we’ve heard, they’re all pretty competitive with each other — vying for attention and even exclusivity contracts from interested business owners. Sorting out the pros and cons of each sites is a task, and for the smaller, newer group buying sites, most of the information to help small business owners make decisions is from the group buying sites.

With this installment of the Small Business Round Table Series, we hope to democratize that information. We brought together seven small biz insiders to talk about how their small businesses are using group buying sites, including Groupon, LivingSocial, Tippr and Scoop St. Our knowledgeable round table attendees included:

via Inside Group Buying: 7 Small Biz Success Stories.

Emineo Media

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