Social Media Sites

Facebook: With over a billion users, Facebook is the largest social network in use. It’s an online forum where you can create a personal profile and professional/fan pages, and essentially share your life. It’s a larger, more static site than Twitter or Pinterest, and mostly used to make real-life connections. SMO_Social_Media_Optimization emineo media

 

Twitter: The second largest social media site, it has 250 million users. It’s simpler and more active than Facebook, letting you post impressions (or photos, links, conversations) in the form of “Tweets,” similar to Facebook status updates. People usually tweet often throughout the day.

 

LinkedIn: A professional networking site with 110 million users, LinkedIn allows you to create a professional profile, upload your resume, make connections, join groups, and search for jobs. It’s useful for professionals and people looking for jobs, but not for linking or bookmarking.

 

Pinterest: A network of bulletin boards onto which people “pin” photos with links to external sources (recipes, online stores, etc.) It boasts 85.5 million users, and is used most often for marketing, social media, SEO, business, and crafts.

 

MySpace: With 70.5 million users, MySpace used to be the go-to social network, the original Facebook. Now it’s owned by Justin Timberlake, and used for social networking around entertainment (music, celebs, etc.)

 

Google +: A social network hosted by Google with over 65 million users. It’s similar in nature to Facebook, but you can group connections into “circles” to organize your dashboard, host video chats, and follow trending topics, and people most often share links or photos in place of posting statuses. Google+ is useful especially if you have Gmail or Blogger.

 

DeviantArt: With 25.5 million users, DeviantArt is an online community for artists and art lovers. It’s used often for fan art (from video games, TV/movies, literature.)

 

LiveJournal: LiveJournal is an online blogging community with about 20 million users. People use LiveJournal to create personal blogs and connect with other bloggers in the community. LiveJournal has limited functionality, and caters to a younger demographic. If you want to create a company blog, you’re better off with a self-hosted platform, like Blogger, WordPress, or Typepad.

 

Tagged: A social discovery site that allows users to find people and share mutual interests, Tagged has 19,500,000 users. It was created in 2004 when Facebook was gaining popularity, and the site was originally targeted to high school students, but has since grown into a larger community. It’s similar to Facebook, except that users can send each other virtual gifts.

 

Orkut: Orkut is one of the most used social media websites in India and Brazil, with 17,500,000 users. It was created by a Google employee (by the last name of Orkut), but hasn’t quite taken off in the States, where Google+ is becoming increasingly popular.
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Marketing Interest in Pinterest, Google+ Climbs

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Facebook and social media management technology top marketing dollar investments for 2013

With two-thirds of the US internet population expected to belong to a social network by the end of 2013, according to eMarketer estimates, the majority of brands are now actively using social media to manage their digital presence.

Q3 2012 findings from media buying and solutions provider STRATA showed 91.9% of those surveyed were using social media. The vast majority (82.4%) of US agencies reported using Facebook for clients’ social media campaigns, nearly double or more the number using the popular platforms YouTube (41.9%), Twitter (36.5%) and LinkedIn (23%).

Emerging platforms Google+ and Pinterest saw significant growth in reported quarter-over-quarter usage with roughly one in four US agencies likely to use each of these networks for clients’ social media campaigns.

Additional findings from engagement advertising firm SocialVibe showed the necessity of ensuring social media coverage on Facebook and the value of expanding coverage to Google+. The engagement advertising firm found 77% of US internet users connected with brands via Facebook in October of this year; 14% did so using Google+—more than did so on YouTube (13%) or Twitter (6%).

Financial investment in Facebook, Twitter and Pinterest marketing programs is likely to increase through 2013, according to a Q4 2012 survey from Strongmail. The marketing solutions provider found 39.6% of business executives worldwide planned to boost Facebook marketing spending next year, 23.3% planned to spend more on Twitter, and 14.9% on Pinterest.

Beyond increased investment specifically to social networks, a good portion of business executives reported plans to boost spending on tools and technology used to measure and manage social media programs. About 27% reported plans to increase spending to social media management technology, and 14.8% said the same for listening platforms, reflecting the importance of not just maintaining brand presence on social networks, but measuring the effects of that presence.

eMarketer estimates US social network ad spending will account for nearly one in 10 US digital ad dollars in 2013.

Source eMarketer
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