HOW TO: Optimize Your Social Media Marketing Strategy!

There’s nothing like the basics to help bring things back into focus when you feel lost. In “Marketing 101,” the acronym AIDA stands for Awareness, Interest, Desire and Action. This is the most simple and rudimentary of sales and marketing funnels and is still incredibly relevant today when it comes to social media and Internet() marketing strategies.

Each section of AIDA represents a section of your sales and marketing process and can help you set your expectations, decide what to monitor, and visualize the relationships between each part. Understanding the flow of the tools and tactics will also help you get your measurements and analytics in line with your goals.

Here’s a closer look at the breakdown of this marketing funnel, some tips on how to apply it to your social media strategy, and a look at how the model is evolving in the social media age.

via HOW TO: Optimize Your Social Media Marketing Strategy.

Emineo Media

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Social Media Increases Small-Business Exposure!

According to the American Express OPEN fall 2010 “Small Business Monitor,” small-business owners have dramatically upped their usage of social media for marketing in the past year.While just one in 10 business owners reported using social networking for marketing last year, 39% indicated they did in September 2010. The impetus is driving sales by connecting with consumers. Facebook was the clear leader among small-business owners, with 27% using the site to attract new customers, vs. 9% using LinkedIn, 8% using Twitter and 5% maintaining a blog.

via Social Media Increases Small-Business Exposure – eMarketer.

Emineo Media

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3 Ways Small Businesses are Investing in Social Good!

This is Emineo Media’s Sixth highlight of the recent 38 New Social Media Resources recently found on Mashable.

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Lately, a lot has been written about how businesses are using social media to promote social good. Most of the attention has focused on the campaigns of large companies like Pepsi or Pedigree. While the success of those campaigns warrants exposure, small local businesses have also begun using social media to create positive change in their communities.

Below are some examples of how small businesses are investing in social good to partner with non-profits, raise funds and finance micro-loans.

If your company is raising awareness for non-profits through social media, let us know about your work in the comments below

via 3 Ways Small Businesses are Investing in Social Good.

Emineo Media

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