Social Media Will Change Your Business – BusinessWeek!

The original title of this story was “Blogs Will Change Your Business,” published in May, 2005. It has received numerous revisions and updates and 5 years later; its essential reading for anyone interested in the relevance of the evolution of Social Media.

Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later.

Social Media Will Change Your Business – BusinessWeek######.


Interactive Marketing Listens to Customers!

Interactive Marketing is a reference to an evolving trend in marketing where marketing has moved from transaction-based to conversation-based. John Deighton at Harvard provided the definition of interactive marketing, he says; “interactive marketing is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us (Deighton 1996).”

Although interactive marketing processes are facilitated by internet technology, interactive marketing is not the same as online marketing. The ability to communicate with our customer more easily using the technology of the internet is made easier when we can collect customer information online and share this information with them. Interactive marketing works because it allows us to better serve our clients, their customers and provides a better use of marketing dollars.


Mouseover Security Flaw in Twitter!

Twitter experienced a security flaw today spreading rapidly through thousands of users redirecting them to third-party websites. This nasty “mouseover” bug subjugated Twitter account users to pop-ups and third-party websites by simply scrolling your mouse over the offensive link. The “onMouseOver” flaw is a result of the JavaScript function that was caused when the mouse was passed over the bulk of text. According to  “We’ve seen the flaw being abused to launch simple pop-up windows, redirect users elsewhere (including porn sites), and we’ve also seen it used in combination with blocks of color, covering the true “intention” of the tweet.”