More than half of web users will read blogs this year. Social networks and microblogs have in recent years nudged blogging off the social media pedestal. For some consumers, who have more communication tools at their fingertips than they did a few years ago, Facebook and Twitter have supplanted blogging as life-streaming outlets.
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Confusion about ROI, disagreement about performance indicators
For most web users, online shopping is not a fully social activity. A few leading-edge retailers have begun allowing transactions to occur on sites like Facebook, but social media users do not typically report starting a search for a product on social sites