More than half of web users will read blogs this year. Social networks and microblogs have in recent years nudged blogging off the social media pedestal. For some consumers, who have more communication tools at their fingertips than they did a few years ago, Facebook and Twitter have supplanted blogging as life-streaming outlets.
Top 3 Stories of interest:
Twitter to Release Real-Time Analytics Dashboard in Q4
LinkedIn Acquires ChoiceVendor
Mark Zuckerberg Now Richer Than Steve Jobs
via Top 3 Stories in Social Media and Business This Morning.
Confusion about ROI, disagreement about performance indicators
For most web users, online shopping is not a fully social activity. A few leading-edge retailers have begun allowing transactions to occur on sites like Facebook, but social media users do not typically report starting a search for a product on social sites
Consumers Force Retailers to Adopt Social Strategy – eMarketer.
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