Marketers Experiment with Social Games!

Social gaming exploded in 2010. Addictive apps like FarmVille and Mafia Wars grabbed the attention of social network users, the press—and marketers. eMarketer forecasts social gaming revenues will surpass $1 billion this year.

Most of those dollars will come from virtual items purchased by the 61.9 million internet users who will play social games this year, according to eMarketer estimates. That represents 27% of the US internet audience and will rise to 29% by 2012.

“That is a spectacular number considering that this form of gaming took off in earnest less than two years ago,” said Paul Verna, eMarketer senior analyst and author of the new report, “Social Gaming: Marketers Make Their Move.” “Next year’s growth will be modest compared with the meteoric rise of this form of gaming in its first two years, but the projected increase will be healthy enough to sustain multiple opportunities for game developers, publishers, investors and marketers.”

For that reason, eMarketer’s projections are cautious. Data from Inside Social Games shows there were sequential decreases in cumulative worldwide monthly active users for the top 15 games on Facebook in the last four months of 2010. The index bounced back in January 2011 as a result of CityVille’s instant popularity, but there was a 9.6% year-over-year decline in January 2011.

How Marketers Can Experiment with Social Games

Emineo Media

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SMBs Look to Facebook and LinkedIn for Lead Generation!

 SMBs Look to Facebook and LinkedIn for Lead Generation

Emineo Media

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Parents of Young Children Prime for Social Marketing!

Age plays a major role in how likely a person is to be a social media user, but important demographic characteristics go far beyond simply how old a potential user is. Consumers’ life stages influence their presence on social media as well as their concerns as shoppers and buyers, which is what makes them of interest to marketers on social sites to begin with.

Preliminary results from a Media Audit study of social media users highlight the differences in usage and interest among adults in different phases of their lives.

While the youngest respondents without children were most active on Facebook, Twitter or Myspace, the presence of kids made adults overall much more likely to be on social sites. More than 60% of adults with kids of any age living at home used Facebook, Twitter or Myspace, vs. 51.3% of all adults, and the parents of young children were especially avid users. Among respondents with children under 6 years old, 67.1% had used one of the sites in the past month, while 58% of parents of teenagers reported the same.

These young parents also represent a group more likely than average to make many big-ticket, family-oriented purchases, such as cars, video cameras, PCs, large appliances or a new home. And parents looking to make these purchases for their families are more likely than average to be found on Facebook and similar sites, especially parents of kids under age 6.

Parents of Young Children Prime for Social Marketing

Emineo Media

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