5 Tips for Startup Success From a Co-Founder of HootSuite!

This is Emineo Media’s fourth highlight of the recent 38 New Social Media Resources recently found on Mashable.

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Digital agency Invoke has a habit of creating products instead of purchasing them. HootSuite, a third-party client for accessing social networks like Facebook and Twitter, is the most successful of the in-house tools that the company has launched as products.

When Dario Meli, David Tedman, and Ryan Holmes launched the company in 2006, they weren’t necessarily planning on selling products. But as they developed the tools that they needed, they discovered other agencies needed them as well. Today more than 800,000 people use HootSuite.

In 2010, HootSuite spun off of Invoke to form an independent company. We talked with Dario Meli, a co-founder of both companies, about his advice for identifying opportunities, the importance of maintaining focus, and what he’s learned as a founder of a constantly evolving company.

via 5 Tips for Startup Success From a Co-Founder of HootSuite.

Emineo Media

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3 Things Any Video Needs to Go Viral!

This is Emineo Media’s second highlight of the recent 38 New Social Media Resources recently found on Mashable.

Dan Greenberg is co-founder and CEO of social video advertising company Sharethrough, where he as worked on more than 200 campaigns for top brands such as SONY, Xbox, Victoria’s Secret and LEGO.

Marketers are investing millions of dollars in creating branded video content, from webisodes to viral videos to extended commercials. Why? To engage audiences with authentic, inspiring, entertaining content, and to encourage those viewers to share that content with their friends.

Branded video content works. Recent research conducted by Vizu revealed that viral video can be highly effective in driving purchase intent. For example, one campaign Vizu tested delivered a 110% lift in consumers’ purchase intent, with video viewers two times more likely to purchase than people who hadn’t seen the video campaign.

via 3 Things Any Video Needs to Go Viral.

Emineo Media

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7 Fantastic Free Social Media Tools for Teachers!

This is Emineo Media’s first highlight of the recent 38 New Social Media Resources recently found on Mashable.

Teachers are expanding their use of Social Media and introducing the concept in the classroom to enhance student’s creativity.

According to s resent article by Mashable: The possibilities for social media tools in the classroom are vast. In the hands of the right teacher, they can be used to engage students in creative ways, encourage collaboration and inspire discussion among even soft-spoken students. But we’ve already made our case for why teachers should consider using social media in their classrooms. What about the how? Even when people say they want to incorporate social media, they don’t always know the best ways to do so. It’s especially daunting when those efforts can affect the education of your students.

via 7 Fantastic Free Social Media Tools for Teachers.

Emineo Media

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