Social Media Increases Small-Business Exposure!

According to the American Express OPEN fall 2010 “Small Business Monitor,” small-business owners have dramatically upped their usage of social media for marketing in the past year.While just one in 10 business owners reported using social networking for marketing last year, 39% indicated they did in September 2010. The impetus is driving sales by connecting with consumers. Facebook was the clear leader among small-business owners, with 27% using the site to attract new customers, vs. 9% using LinkedIn, 8% using Twitter and 5% maintaining a blog.

via Social Media Increases Small-Business Exposure – eMarketer.

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Investing More Time Brings Sophistication to Social Media Efforts!

Nonprofits that spend the most time see the most success

Nonprofits, which have sometimes shown themselves to be ahead of their counterparts in the business world when it comes to social media marketing, are also divided depending on their experience with the medium. What makes the most experienced users stand out?

According to August 2010 research from Ventureneer, a provider of online tools for nonprofits, and Caliber, nonprofits that had been using social media the longest also tended to spend the most time on their efforts. Among respondents that had used social media marketing for at least two years, 68% spent at least 25 hours a week on it, compared with just 12% of nonprofits that had been active in the space for less than a year.

via Investing More Time Brings Sophistication to Social Media Efforts – eMarketer.

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How Entrepreneurs and Startups Can Get Involved in the Mashable Awards!

The Mashable Awards, our annual contest highlighting the very best the web has to offer, is gaining momentum with more than 150,000 votes already. If you’re an entrepreneur looking to get recognition or working for a startup that needs to get nominated, we have some quick tips for you.

If you haven’t nominated yet, now’s the time. We’ve opened 21 of the 25 categories so far, for which you can nominate a person, company, organization, app, device, gadget, video, URL or technology. Also, make sure to follow along in the Mashable Awards series that takes a closer look at nomination categories.

Nominations will close at 11:59 p.m. ET on Monday, November 29. The top five nominees with the most nominations (subject to editorial policies and official rules) will move forward to the “Final 5 Voting Round” starting Wednesday, Dec. 1.

 How Entrepreneurs and Startups Can Get Involved in the Mashable Awards.

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