What Really Drives Young Adults’ Purchase Decisions?

Products that convey personal achievement and social interaction are valued:

Research has suggested that cause marketing appeals to US consumers, and that millennials in particular care about social and environmental issues.

Emineo Media: Young Adults' Purchase Decision?

Data presented by Resonate Networks at the October 2010 Pivot Conference in New York City confirmed the importance of such issues to young adults. Consumers ages 18 to 34 are more likely than their older counterparts to care about a variety of issues, including various civil rights and environmental concerns.

via What Really Drives Young Adults’ Purchase Decisions? – eMarketer.

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Investing More Time Brings Sophistication to Social Media Efforts!

Nonprofits that spend the most time see the most success

Nonprofits, which have sometimes shown themselves to be ahead of their counterparts in the business world when it comes to social media marketing, are also divided depending on their experience with the medium. What makes the most experienced users stand out?

According to August 2010 research from Ventureneer, a provider of online tools for nonprofits, and Caliber, nonprofits that had been using social media the longest also tended to spend the most time on their efforts. Among respondents that had used social media marketing for at least two years, 68% spent at least 25 hours a week on it, compared with just 12% of nonprofits that had been active in the space for less than a year.

via Investing More Time Brings Sophistication to Social Media Efforts – eMarketer.

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How Entrepreneurs and Startups Can Get Involved in the Mashable Awards!

The Mashable Awards, our annual contest highlighting the very best the web has to offer, is gaining momentum with more than 150,000 votes already. If you’re an entrepreneur looking to get recognition or working for a startup that needs to get nominated, we have some quick tips for you.

If you haven’t nominated yet, now’s the time. We’ve opened 21 of the 25 categories so far, for which you can nominate a person, company, organization, app, device, gadget, video, URL or technology. Also, make sure to follow along in the Mashable Awards series that takes a closer look at nomination categories.

Nominations will close at 11:59 p.m. ET on Monday, November 29. The top five nominees with the most nominations (subject to editorial policies and official rules) will move forward to the “Final 5 Voting Round” starting Wednesday, Dec. 1.

 How Entrepreneurs and Startups Can Get Involved in the Mashable Awards.

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