Adults Use Social Networking Sites

Emineo Media Social Adults


Fully 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites.

The frequency of social networking site usage among young adult internet users under age 30 was stable over the last year – 61% ofEmineo Media Social Adults online Americans in that age cohort now use social networking sites on a typical day, compared with 60% one year ago. However, among the Boomer-aged segment of internet users ages 50-64, social networking site usage on a typical day grew a significant 60% (from 20% to 32%).

“The graying of social networking sites continues, but the oldest users are still far less likely to be making regular use of these tools,” said Mary Madden, Senior Research Specialist and co-author of the report. “While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.”

In a separate question, when social networking users were asked for one word to describe their experiences using social networking sites, “good” was the most common response (as seen in this word cloud). Overall, positive responses far outweighed the negative and neutral words that were associated with social networking sites (more than half of the respondents used positive terms). Users repeatedly described their experiences as “fun,” “great,” “interesting” and “convenient.” Less common were superlatives such as “astounding,” “necessity,” and “empowering.”

About the Survey

These findings come from national survey findings from a poll conducted on landline and cell phones, in English and Spanish, between April 26 and May 22, 2011 among 2,277 adults (age 18 and older). The margin of error among the internet users is +/- 3.7 percentage points. Read more in the report’s methodology section.


Social Media Business Trends for 2012

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As the end of the year draws near, it’s time to start looking at social media trends for 2012. Businesses should get ready for seismic shifts on the digital landscape.

Competition will intensify as the rules of marketing are further altered by social media, mobile web and all in real-time.  For businesses that don’t start embracing social Emineo Media 2012media, 2012 may mark the beginning of their declining growth and profit.

According to Nielsen’s “The Social Media Report,” social media use is commonplace, with over 4 to 5 Internet users engaging in social activity across a wide variety of platforms.  Social networks and blogs are the top online destinations, accounting for 23% of time Americans spend online. Pew Internet and American Life Project’s August 2011 report states that nearly two-thirds (65%) of all adult Internet users now use social networks. The skyrocketing growth of social media has broad implications–beyond consumer behavior.

While some businesses are evolving or even transforming how they buy and sell products, many are fast becoming social businesses.  In a Fast Company article by Drew Neisser, Move Over Social Media; Here Comes Social Business he explains the reasons why every company should be thinking about becoming a social business.  According to Neisser, IBM is moving themselves and their clients “well beyond social media into a new era of collaboration, insight sharing and lead generation it calls social business”.

One of the hottest business social trends in 2011, leveraged by both large and small size businesses, has been social commerce.  Social Commerce is essentially word-of-mouth applied to e-commerce.  According to Brian Solis, “Social Commerce is rising quickly, but this isn’t a story about technology, it’s a story about how and why people make decisions.” Take a look at this amazing Infographic Social Commerce Timeline created by Useful Social Media that depicts the evolution of this new process. Social Commerce is redefining the way brands and consumers interact.

One of the best examples of Social Commerce is the mobile app which lets you share deals with family and friends via Facebook, Twitter, email and SMS.  According to David Williams, vice-president of product management at AT&T Interactive, “Gas is just one of many everyday essentials where a few simple factors: location, price and brand, brought together in a thoughtful design can help direct users toward smarter choices and quicker decisions.”

The process for migrating from social media to social business will vary depending on the nature, size and strategy of your business.  But you should be aware of some of these emerging social trends and tools as you consider how to capitalize on opportunities and achieve your business goals.

Source Business2Community


What Mobile Moms Want from Marketers?

Millions of moms are always-on, appreciate value from marketers

While many consumers rely on their mobile phones for convenience and savings, this is doubly true for moms, who must often manage their own lives along with those of their family all day, every day and at all hours. As avid mobile users, moms frequently turn to their smartphones to keep tabs on their families, research purchases and help organize their busy lives.Emineo Media Mobile Mom

Moms are more likely than the general population to own a smartphone, according to research from BabyCenter, and their usage of the mobile internet skyrocketed between 2009 and 2011. Now nearly two in three mothers with a mobile phone uses the mobile web regularly, giving marketers a major new touchpoint for a group of women that represents an estimated $2.4 trillion in annual buying power, according to BSM Media.

And while initially smartphones were more the province of the young, that has begun to shift, according to mobile ad network Greystripe. By Q1 of this year, a plurality of mom smartphone users were ages 45 to 54, plus a substantial number were ages 55 and up.

These women are pressed for time and in need of information and tools to help organize their lives—and that’s where marketers have a chance to add value.

Katherine Witsch, vice president and group planning director at The Martin Agency, told eMarketer that brands trying to reach moms via mobile should first “create something that you know she’d share with other moms. Second, use mobile to make her life more efficient. Third, don’t forget that moms are people too and they like to laugh.”