Are People Sharing too much Online?

Emineo Media oversharing-on-facebook

As social media’s usage has risen, so has people’s willingness to share personal information via that medium. The problem is that what some people might think is a harmless note about going on vacation might be just the news a burglar has been waiting  for. People share so much information now that one study said that 90 percent of adults think people share too much information online.

But what type of potentially dangerous information is being shared and why do people share this information in the first place? Check out our infographic to learn the answers to those questions and more.

Emineo Media oversharing-on-facebookSource Online-Education


Branding with Pinterest

Emineo Media Pinterest

As anyone on this site is probably aware, Pinterest has become a power when it comes to driving traffic to retail sites. In the wake of this explosion, there’s already been a Emineo Media Pinterestfair amount of wriitng on Pinterest as a marketing tool. We haven’t seen much (a little, not much) regarding Pinterest as a branding tool.

Pinterest has some pretty sweet demographics. Everyone knows the ladies love it. It turns out, those ladies tend to make more than $100,000 per year, while 50% of them are in the coveted 25-45 year old cohort. Half of them have kids. So – upper middle class, harried moms. A simple, attractive, social site like Pinterest is like… tailor made for these folks and some retailers (and some other often surprising brands) have taken notice.

Using Pinterest for Branding

  • Make sure Pinterest fits into your brand and social media strategy. No brainer here, but obviously not every social media outlet is appropriate for every brand. Although some entities and organizations that I wouldn’t have expected (looking at you, US Army)have turned up on Pinterest, and are apparently successful there.
  • Focus on lifestyle, not products. Brands like Whole Foods have been successful on Pinterest, not by posting links to their own products (although they do this), but by promoting a lifestyle that supports their brand. Their pins are shots of beautiful people in beautiful kitchens making beautiful food (hey! That’s available at Whole Foods!) Links to their own products are in the mix, but don’t dominate.
  • Make sure your own photos rock. Look at the other photos in your stream if you’re not a photographer and emulate your favorites. Or hire a professional photographer to shoot your merchandise.
  • Build an online catalog – if you’re a fashion designer, for example, create separate pinboards for your collections. Pretend this doesn’t contradict what I wrote before.
  • Optimize your Website for pinning by making sure it includes great images. On the other hand if images are not a strong suit for your brand, or simply inappropriate for your market, Pinterest may not be the most effective space for you to market. Stay away.
  • Place a “Pin It,” button on your Website, especially if you have great photos of your products. This allows users of your site to easily post images of your amazing wares to their pinboards.

Pinterest still has that “new car smell.”
Right now Pinterest is an exciting new toy. Everyone loves it and almost everyone is using it, but we still don’t know if this is a long-term success or a flash in the pan.

Regardless of its staying power, though, the most important keys to effectively using it for branding are not that different from any other branding tool. Know your market. Measure your results. Be consistent and persistent. Don’t contradict your core brand values. Finally, Pinterest’s strengths (simplicity, visual flair) lend themselves to having fun with it. So have fun!

Source Social Media Today

[divider_top] and the Future of Social Media Marketing

Emineo Media Face-logo

Emineo Media Face-logoToday Facebook announced it’s latest in a string of acquisitions – the purchase of a facial recognition platform that allows apps to tag people in photos using facial recognition software.

The acquisition makes sense because was going to market as a platform. They were allowing people to create iPhone and Android Apps that used technology to pre-tag someone when they took a picture. It is a nifty way of making photos easier to integrate into Facebook. One step is removed – no need to tap on a face, type in the person’s name and tag them. That platform did one thing well – it removed some of the friction. It was “oily” as I like to say.

The future of social media marketing is sharing which is slippery as a penguin after the Exxon Valdez incident. The less friction, the more people will use social media, share experiences, and capture moments. It is exactly what happened with Social Media at the US Open last week, and it is the future of all social media.

When facial recognition software is integrated into ambient social networking platforms like dwinQ amazing things can happen. The future is going to be here soon and in that future social media will be ubiquitous as the word-of-mouth network is today, because smart people like will have removed the friction from social media and brands will be the beneficiaries.

Source Social Media Today