Social Media Sites

Facebook: With over a billion users, Facebook is the largest social network in use. It’s an online forum where you can create a personal profile and professional/fan pages, and essentially share your life. It’s a larger, more static site than Twitter or Pinterest, and mostly used to make real-life connections. SMO_Social_Media_Optimization emineo media


Twitter: The second largest social media site, it has 250 million users. It’s simpler and more active than Facebook, letting you post impressions (or photos, links, conversations) in the form of “Tweets,” similar to Facebook status updates. People usually tweet often throughout the day.


LinkedIn: A professional networking site with 110 million users, LinkedIn allows you to create a professional profile, upload your resume, make connections, join groups, and search for jobs. It’s useful for professionals and people looking for jobs, but not for linking or bookmarking.


Pinterest: A network of bulletin boards onto which people “pin” photos with links to external sources (recipes, online stores, etc.) It boasts 85.5 million users, and is used most often for marketing, social media, SEO, business, and crafts.


MySpace: With 70.5 million users, MySpace used to be the go-to social network, the original Facebook. Now it’s owned by Justin Timberlake, and used for social networking around entertainment (music, celebs, etc.)


Google +: A social network hosted by Google with over 65 million users. It’s similar in nature to Facebook, but you can group connections into “circles” to organize your dashboard, host video chats, and follow trending topics, and people most often share links or photos in place of posting statuses. Google+ is useful especially if you have Gmail or Blogger.


DeviantArt: With 25.5 million users, DeviantArt is an online community for artists and art lovers. It’s used often for fan art (from video games, TV/movies, literature.)


LiveJournal: LiveJournal is an online blogging community with about 20 million users. People use LiveJournal to create personal blogs and connect with other bloggers in the community. LiveJournal has limited functionality, and caters to a younger demographic. If you want to create a company blog, you’re better off with a self-hosted platform, like Blogger, WordPress, or Typepad.


Tagged: A social discovery site that allows users to find people and share mutual interests, Tagged has 19,500,000 users. It was created in 2004 when Facebook was gaining popularity, and the site was originally targeted to high school students, but has since grown into a larger community. It’s similar to Facebook, except that users can send each other virtual gifts.


Orkut: Orkut is one of the most used social media websites in India and Brazil, with 17,500,000 users. It was created by a Google employee (by the last name of Orkut), but hasn’t quite taken off in the States, where Google+ is becoming increasingly popular.
[divider_top] [divider_top]

Online Retailers’ New Year’s Resolutions

Emineo Media 2012To improve conversion, online retailers look to better testing, how-to information and other tweaks

US holiday retail ecommerce has met every test so far this year, beating many expectations and showing double-digit growth on all of the crucial shopping days in November, according to data from comScore. Online retailers could be expected to toast the outgoing year with a glass of champagne, but it turns out they are already making new resolutions for 2013.

SLI Systems, a search technology company, in November asked over 450 online retailers worldwide about their biggest challenges in 2012 and their plans for the upcoming year. The leading challenge for these organizations was improving conversions, cited by 63.1% of respondents. The emphasis on conversions makes sense given that for the 2012 holiday season, increased conversions drove increased sales.

To overcome major challenges—and improve on their successes—ecommerce organizations are focusing on a variety of tactics in 2013. In terms of feature improvement, more extensive use of A/B testing was a clear priority, with 53.6% planning to do more testing of varying pages’ effectiveness. Other user-experience tweaks in the works for a significant number of respondents included better merchandising and adding rich auto-complete, which would provide search results with added features like thumbnail images.

Another striking finding from the survey was the number of online retailers planning on investing in non-product content in 2013. Over one-third planned to add how-to information to their sites in 2013. Online videos, blog posts and articles were also each cited by over one-quarter of respondents.

More robust content may help a greater number of online shoppers have the confidence to buy a product online without experiencing it in the store, ensuring another happy new year for online retailers in 2014.

Source eMarketer