LinkedIn Expanding in China
The only major American social network with a significant presence in China is LinkedIn. And that presence is about to get much bigger, the company
February 27, 2014
Blog
Using Colors to Build Your Brand
The colors companies use in their logos, websites, and other properties has a profound impact on how customers think of and feel about those companies.
February 19, 2014
Ignore Social Media?
If your company is feeling a bit skeptical about Social Media Marketing, and whether or not it’s worth the effort, then the following infographic highlights
February 17, 2014
The Basics of Branding
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major
February 14, 2014
Instagram Launching Branding Guide for Businesses
Instagram is wedged in an awkward space between serving as both a platform for basically free advertising and developing a more formal structure for paid
February 10, 2014
Promote Your Business on Instagram
If you are thinking about promoting your business and looking for some fresh ideas, one of the most popular social networks – Instagram – will
February 1, 2014
Brand Strategy Tips for Success
Define your core proposition and manage your brand strategy consistently throughout the whole company to build long-term brand equity. Large, successful companies like Nike and
January 25, 2014
Marketing Strategy vs. Marketing Plan
It’s not uncommon for people to confuse the difference between a marketing strategy and a marketing plan. I’ve found the easiest way to explain the
January 10, 2014
Your Marketing Mix
Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Consumers often call the marketing mix “the
January 2, 2014
Let’s Make Things Happen
We Boost Our Clients’ Bottom Line by Optimizing Their Growth Potential.
