Secrets of the 10 Most-Trusted Brands: Nike
7. Can-do attitude: Nike On its website, Nike declares its mission to “bring inspiration and innovation to every athlete in the world,” adding, “If you
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7. Can-do attitude: Nike On its website, Nike declares its mission to “bring inspiration and innovation to every athlete in the world,” adding, “If you
6. Stay consistent: Ford In an era when the only thing that seems certain is change, Ford’s consistent branding has established the company as a
5. Design an experience: Target It’s easy to forget that Target is a discount store. With its sleek, stylish ad campaigns and collaborations with high-end
4. Keep it cool (and fun): Apple What other company has the public and the press waiting breathlessly for each new product release? The bottom
3. Live up to your promise: FedEx With a straightforward passion for the task at hand, FedEx has created a strong corporate identity. Not surprisingly,
2. Sell happiness: Coca-Cola Ice-cold Sunshine. The Pause That Refreshes. Life Tastes Good. Since its inception, the promise of the world’s largest beverage-maker has been
1. Get personal: Amazon The online retailer of, well, just about everything, ran away with the list, posting the highest scores not just in overall
There’s no better way to dissect the how-tos of branding than to dig deep into the companies everybody knows and trusts. To accomplish this, Entrepreneur
Facebook has released two blueprints for helping businesses become more social. The company also commissioned a study that says firms want to be more social,