As a business owner, time is your most valuable asset. With so many tasks to manage and deadlines to meet, it can be difficult to find enough hours in the day to tackle everything on your to-do list. However, with Emine Media CRM automation, you can take back a ton of time and free up your schedule for more important tasks.
Hal’s CRM automation is a powerful tool that streamlines your customer relationship management (CRM) processes. By automating tasks such as lead generation, customer outreach, and follow-up, you can save countless hours each week that would otherwise be spent on manual data entry and communication.
One of the key benefits of Emine Media CRM automation is its ability to scale your business without sacrificing time or quality. With automated lead generation, you can quickly and easily generate new leads by setting up parameters that match your ideal customer profile. This means you can focus on closing deals instead of spending time searching for new prospects.
Once you’ve generated leads, Emine Media CRM automation can help you stay in touch with them through targeted email campaigns and automated follow-up sequences. With personalized messaging and automated responses, you can build strong relationships with your customers without spending hours crafting individual emails.
In addition to lead generation and customer outreach, Emine Media CRM automation can also help you manage your sales pipeline and track your progress. With automated reports and analytics, you can easily monitor your sales cycle and identify areas for improvement. This allows you to stay on top of your business and make informed decisions based on real-time data.
Overall, Emine Media CRM automation is an essential tool for business owners who want to save time and scale their operations. By automating your CRM processes, you can streamline your workflow, increase productivity, and focus on what really matters – growing your business. So why wait? Try Emine Media CRM automation today and experience the benefits for yourself!
As we enter 2021, it’s clear that the face of content marketing is shifting more rapidly than ever. Lockdowns are drastically altering consumer habits all over the globe, and businesses of all sizes are being forced to adapt.
The digital space is now a tightly contested marketing hotspot. Therefore, it’s absolutely crucial to understand current industry trends and to be able to identify the areas where you can potentially capitalize and improve.
To equip you with the most recent data, Semrush surveyed over 1,500 marketers from different countries and analyzed over 17,000 content marketing positions on the largest active job posting sites.
They also compared the report’s findings against the 2019 edition of the survey, in order to try and highlight longer-term trends and insights – with some interesting results.
As an entrepreneur, you have
countless relationships you need to manage on a daily basis. There are
your employees. There are the vendors who provide needed support services to
help you run your business. And of course, there are also your
customers.
Maintaining quality relationships
with each of these groups will prove vital for your lasting success. And
perhaps the best way to ensure that you enjoy strong relationships is to make
ure that you always follow the law of reciprocity.
As sales training authority Brian Tracy wrote in a blog post, the law of reciprocity is “considered by many to be the most powerful law of human nature. Basically, it states that, ‘If you do something nice for me I’ll do something nice for you. I feel obligated to reciprocate.’”
So, how exactly do you put the law of reciprocity into real-life practice?
Start
by building trust.
Building trust with consumers,
particularly those who have never interacted with your brand before, is
key By giving something of value away for free — as the law of
reciprocity details — you establish your industry authority and
demonstrate that you have your customers’ best interests at heart.
This is why you see so many
startups, (particularly SaaS companies), offer free trials that allow users to
try those companies’ services before buying. It’s why many industry authorities
post a wealth of blog posts sharing actionable information, or share free
ebooks with their users.
As Impact BND’s Ramona Sukhraj highlighted in an
article, “GoToWebinar reportedly sees around 40 percent of its free trial-users
convert into paid plans, while the best-in-class softwares see more than 60
percent.”
As Sukhraj continued, a free trial
for SaaS prospects lets them “see behind the curtain.” It lets them
experience what your product looks like, how it functions and how they
personally will interact with it.
This builds trust in potential
customers because they know exactly what to expect from your products or
services. With other business relationships, a similar strategy of offering
advice or assistance free of charge will go a long way in building a positive
foundation for your relationship.
Continually
show appreciation.
Building trust at the beginning of a
customer relationship is vital. But to continue to enjoy that strong
relationship for many years, you must periodically show your appreciation.
As Satwick Saxena of EvaBot, noted, “According to data
from the U.S. Small Business Administration, 68 percent of customers end a
business relationship because they don’t feel appreciated or cared about.
That’s a lot more than the 14 percent who ditch a business because they don’t
like the product.”
Added Saxena, “When you show
appreciation to your customers, it humanizes you. It makes them realize that
you know them and they matter.” And that humanizing builds loyalty, which
may give you a life-long customer, Saxena said, as well as bring you a referral
or recommendation.
Loyal customers often appreciate
special offers or discounts — especially when these offers are personalized
based on previous purchases. This can greatly increase the likelihood of these
customers making additional purchases.
A CMSWire case study is relevant here. It
revealed that “in a recent 12-month period, businesses with a 40 percent
level of repeat customers generated 47 percent more revenue than similar
businesses with only a 10 percent level of repeat customers.”
The same principles are vital for retaining
your most valued employees. While positive affirmations and words of thanks can
help employees feel appreciated, tangible items like a promotion, raise or
bonus can foster greater loyalty among your top performers.
Incentivize
your audience.
Sometimes, you can be up-front with
how you use the law of reciprocity and still go a long way toward strengthening
your brand. Your current customers are often willing to do something that helps
that brand when they know they will receive something of value in return.
Few examples of this principle are
better than that Dropbox. As a case study reported on by Overthink Group
revealed, Dropbox used its referral program to grow from 100,000 to 4 million
users in a 15-month period. The key to this success?
“Referring your friends and family
to DropBox makes your account more valuable,” the case study reported.
“Free users automatically get 2 gigabytes of cloud storage, and every
referral earns you an additional 500 megabytes … the referral program is framed
as a benefit to the user.”
Highlighting the free storage space
users would get for each referrals created a highly engaged audience willing to
invite others to join Dropbox. Today, Dropbox has over 500 million users — not
a bad result for a company that gives away some free storage.
Give
before you receive.
At the end of the day, the most
important element of the law of reciprocity is that you be willing to give away
something of value without expecting something in return.
Whether you choose to use words of
affirmation with a top employee, offer meaningful gifts to a loyal client or
demonstrate added trust with a business partner, you will strengthen the
relationships that matter most for your business’s growth and build a positive
brand image.
You won’t always get something tangible in return. But by increasing customer loyalty, employee productivity and more, your company will get the growth it needs to succeed.
