Social Media for Your Startup

Not all startups are created equal. Don’t let yours fall short by forgoing the opportunities social media presents. If you aren’t utilizing social media to market your business properly, especially if your business is a startup, it’s time to stop playing around.

The 21st century has brought people so many different ways to communicate, there is no easier way to reach your audience. If you are doing this incorrectly, there is no faster way to alienate that audience. Let’s take a look at some basics of social media for startups, along with their benefits and pitfalls.

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No matter what your message is, no one is going to listen if that message is teeming with misspellings and grammatical errors. Don’t be that guy. If your grammar is on point, you already have that leg up on your competition. Basic syntax will get you a long way in the eyes of the public.


This is fundamental for a social media campaign. If people don’t like what you have to say, they aren’t going to stick around to listen. Do your best to increase your likeability by following these simple rules:

  • Don’t post too much. Nobody likes to feel spammed.
  • Be genuine about your brand. Your audience was probably born and raised on social media. They know how to spot a fake.
  • Set expectations. Let your audience know what they are going to get out of your social media presence. Discounts? Tips? Be upfront.
  • Give a human touch. No one wants to feel like he is talking to a company. He wants to feel like he is connecting with a real person, a person who understands his needs as a consumer and as a person.

What will you gain? An engaged and interested audience.

Post Count

As previously stated, don’t fill people’s feeds with your posts. However, it is very important that you do post something. It is common to get a little keyboard shy when it comes to posting on a corporate account. Shake off those nerves and get typing. If you don’t say anything or post too infrequently, no one is going to give you a second thought.

A great way to figure out how often to post is by finding big names in your industry and checking out their social media sites to see how they are working their social media campaigns.


You are not going to be a social media superstar overnight. Cultivating a successful campaign takes a lot of time and effort. While not all startups can afford to staff a social media marketing team, it is important to take the time to build your presence no matter how many people are working toward that goal.

Think of your social media campaign as a growing child who never quite reaches adulthood. It needs lots of love and affection, especially in its infancy. As it grows, it still needs guidance and attention. It will mature, it will change, but it will always need you.

If you don’t put the time into your social media campaign, you aren’t going to get anything out of it that’s worth anything. People who do find you on social media will be turned off by the lack of energy you put into something so important. You can learn a lesson from sites like, which took the time to realize their target market preferred to have their services bundled. Its things like that that bring a business from the bottom to the top.

The Right Sites

There are a ton of social media sites out there. Don’t sign up for every single one. If you don’t know where to start, find out which sites your staff is most active on. The people working in your company are great resources you shouldn’t pass up. Getting them to post for your company will help get some eyes on your accounts.

It’s important to note that not only should you not sign up for every site, you should especially steer clear of sites you aren’t familiar with (at least in the beginning stages of your social media campaign). However, once you get situated with what you’re doing, you should expand to some of the social media sites that are popular at the moment.

Shortening attention spans of users make social media sites such as Vine, Instagram, and Snapchat wonderful tools for your brand’s marketing. Giving information in quick, short, entertaining bursts is the best way to engage your audience. If you get a following on one of these sites, it’s much easier to go viral and get your message heard.

Not only is social media a powerful marketing tool, it’s one that is imperative to your success as a startup. Don’t mess it up.

Source Social Media Today


Is Twitter Better Than Facebook for Targeting Teens?

Social media usage is maturing, and as more networks emerge and gain popularity, advertisers and marketers are constantly on the lookout for the “next big thing.” One of the most common ways marketers identify up-and-coming social networks is by looking to a highly social demographic—and one that is highly digital-savvy: teens.

social media teens emineo mediaA September 2013 study from Piper Jaffray suggests that the social network landscape is shifting. The firm queried 8,650 US teens with an average age of 16.2 years, and found that for the first time, social network users in this age group said that Twitter was the “most important” social network to them.

Twitter’s ascension is notable because it supplanted Facebook, but similarly notable is that Twitter actually lost ground year over year. Conversely, both Instagram and the “other”category increased more than 10 percentage points year over year—and the percentage of teens that found other social networks most important increased from 4% in spring 2013 to 17% for the September survey. In other words, these results say less about Facebook vs. Twitter than they do about curious teens seeking new, potentially exciting social circles in which their parents are not present.

There’s no mistaking that Facebook usage is declining among teens. According to RBC Capital Markets, 41% of Facebook users ages 16 to 18 spent less time on the site in the previous year, and 35% said they expected to use it less in the upcoming year. These trends, however, are not much different among Facebook users 18 to 29—less than one-quarter used Facebook more often last year, and about one-third decreased usage.

Whatever the “next big thing” may be, it’s important for marketers not to lose sight of what will continue to be the “big(gest) thing.” Among teen internet users, Facebook is still by far the leader in terms of social media penetration. According to eMarketer, the percentage of internet users ages 12 to 17 (and 18 to 24) using Facebook will remain flat from now until 2017, and during that period, the percentage of internet users in these age groups using Twitter will increase steadily. However, in 2017, 95% of internet users ages 12 to 24 will still be using Facebook, while at that time, only about one-quarter of internet users ages 12 to 17 and less than 35% of internet users ages 18 to 24 will be using Twitter.

Source eMarketer


Latin Americans Give Strong Seal of Approval to Social

Social media has quickly become important to internet users in Latin America, based on research from Ipsos ITOX and Ipsos Global @dvisor.

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The July 2013 survey of web users around the world found that nearly four in 10 of those in Brazil, along with 28% in Mexico and 27% in Argentina, rated social media “very important,” or a five on a five-point scale. A further quarter of internet users in Brazil and Mexico, and 19% more in Argentina, rated social media a four. That means a solid majority of web users in Brazil and Mexico, and nearly half in Argentina, consider social media at least somewhat important to them.

That makes these users much more likely than those in the US to place importance on social media—just internet users polled in the US said social media was “very important,” with a further 21% rating it somewhat important. Numbers were similar in most of Europe, though internet users in Russia and Spain were a bit further ahead than other countries studied. The attitudes of web users in Canada almost exactly mirrored those of the US. Latin American web users appear most similar to those in developing economies in Asia-Pacific, including India, where 30% of internet users considered social media very important, Indonesia (27%) and China (25%).

eMarketer estimates that this year, 38.4 million internet users in Mexico will use social networking sites at least monthly, as well 78.3 million internet users in Brazil and 17.8 million in Argentina.
Source eMarketer