How to command attention with your content on Facebook

emineo media_facebook likes

How do you feel when you view your competitor’s Facebook fan page? Are you happy because you are doing better than he or she is? Or do you wonder what the person is doing that you are not? If it’s the latter, it’s time you started evaluating your Facebook goals. emineo media_facebook likes

Identifying Facebook marketing goals

Small and midsize businesses need to have a clear picture of what they want to achieve from Facebook. Almost 20% of company profiles here were made even before their official websites were launched, so their goal could be to provide customers with a means to contact and get to know their business. It could also be that a business’ use for Facebook is to interact with customers. In this case, it is important to make regular posts and reply to people’s comments on your wall. If your goal is to use Facebook as a marketing tool, follow the strategies listed below to get your posts more attention and “likes” from the social network.

How do you get Facebook love?

Because almost everybody has a Facebook account, businesses can easily reach out to loyal customers and connect with new prospects. Business owners may create and manage a fan page or account on their own; but, if they have hired an effective SEO company that’s well versed in social media optimization, they will have a better chance at making their Facebook marketing campaigns successful and keeping their social media presence palpable.

Post it right!

Now, about creating posts and status updates in Facebook. While it is understandable for small and midsize businesses to talk about products and services, it isn’t wise to limit your posts to them. According to an internal study conducted by Facebook, posts related to and not necessarily about a product/service/brand are often the most successful.

Let’s face it: People don’t have the time or inclination to keep on talking about your products and services all day. They would much rather talk about subjects that interest them. It’s your job to focus on their interest, while tying your posts with your niche in some manner.

For example, let’s say you run a local cafe. You might create a virtual one on your Facebook page by offering interesting gossip and news — the kind people would like to read about with their morning coffee. Start discussions and debates about the latest developments in your community, encourage women to share fashion advice, recommend deals, etc. — basically do everything that people would do over coffee in your cafe. Or, if you own a clothing line, you could create a post about New York Fashion Week, or Mercedes-Benz FashionWeek, post pictures of your favorite designs and encourage fans to share their views.

Be seen; get heard!

If you want to maintain a constant presence in Facebook communities and want your posts to be widely shared and liked, you need to make them as interesting as possible.

How? Facebook algorithm EdgeRank Checker is designed in a manner that tracks users’ behavior on Facebook and presents their feeds as per preferences they have displayed. So, if some of your fans have shown a preference for clicking on video links versus images and text, posts with video will get more priority in their news feed. Therefore, it’s important to maintain a good mix of these key elements in your posts.

  • Images
  • Videos
  • Plain-text posts
  • Magazine or article links

The idea is to offer something for everyone, so that your updates don’t show up in the news feeds of only a certain section of your fans. It’s also important to monitor the time of your posts. The older your post gets, the farther south it goes in your fans’ news feeds. Track your feedback and make a note of the times when your posts are seen by the maximum number of people. This way, you can ensure that your updates appear among the top few stories when you fans log in.

Engage with fans

Often, people on Facebook respond to a post when they are encouraged to. So, make sure you add a call to action to all of your posts. These are some of the most recommended engagement strategies.

  • Ask questions associated with your posts. For example, let’s say you run a travel portal and you want to spread awareness about a new location. You could post a still from a Hollywood movie shot in the location and ask your fans to guess the place.
  • Start a debate by making a divisive statement, then ask for fan opinions. For instance, going back to the travel-portal example, you could make a statement such as, “Isn’t a beach holiday more fun than one in the mountains? What do you think?”
  • Hold contests (with prizes, of course). Several companies offer applications to conduct contests on Facebook. This is a strategy that can work wonders for new businesses seeking to build a fan base on Facebook. If the prize is attractive enough, people will spread the word.
  • Give away free prizes. Everyone loves freebies, and giveaways can bring a lot of word-of-mouth publicity your way. Make sure you spread the word about your free giveaway through other social forums and niche networks as well.
  • Initiate a Facebook campaign for a good cause (the charity your business supports, if applicable). This will build your credibility, earn you some involved fans and get you quite a bit of free word-of mouth-publicity.

Source Smart Blog

[divider_top]

5 essentials for an efficient social media workflow

emineo media social-media-workflow

Do you sometimes seem to get lost in handling your social media activities? Here are five ideas that can save you time — and a lot of nerves!

  1. Know your editing status. Once a comment rolls in via Facebook or Twitter, you should react within reasonable time. Needless to say, it’s great to have more than emineo media social-media-workflowone employee who can potentially respond. However, once several people start working on the same matter, things tend to get a little confusing. It is crucial to know if one of your teammates has already followed up on a request — and how. This way you can avoid contacting people several times, or even sending out opposite messages. Establish a workflow that lets you keep track of the attention a post has already received by your colleagues.
  2. If you like the two-man rule, stick with it. Double-checking those pieces of information that leave the confines of a company’s own four walls is common and quite sensible, since it makes people more comfortable about external communications — bosses and employees alike. Social media, contrary to what many people think, does not force you to say goodbye to this principle. But you need a workflow that adapts to the quick response cycles in social media. Waiting for three weeks for an OK to post a Facebook comment is not reasonable. A good workflow should allow the boss to quickly review and approve suggested posts — and force him to do so on a regular basis! — so your social communications aren’t running too far behind.
  3. Establish push alerting. You might not want to know what’s happening on your social media profiles at all times. But if an upset critic starts to really stir things up, you should know immediately, no matter if it’s Sunday afternoon. Many problems are easily solved if you react early enough, so don’t miss out on that chance. You can set up push alerts that inform you via e-mail, desktop alert or SMS, and you can tell them when to stay silent and when to ring the bell. This way, you can enjoy your time off, but you won’t encounter bad surprises when entering the office again.
  4. Use automation processes. Automation can go beyond push alerting. Take, for example, posts that violate company rules, the netiquette or basic rules of good conduct: It is perfectly legitimate to erase those posts, and the procedure shouldn’t take up too much of your time. Also, you can make sure that troublemakers won’t get far enough to agitate the rest of your community — since offensive comments won’t even show up on your public page.
  5. Ensure revision security. Take Facebook as an example: If a post is deleted here, usually you won’t be able to prove it was there later on. This is important, though — for example when problems arise. Let’s hope you never have to block a user and erase his or her posts. But if it comes to that, you should be able to document why your decision was necessary — internally, but also to everybody else if they ask.

Most of these principles don’t require extra tools and software to begin with. You can start by working with cloud solutions such as Evernote or Google Docs, and, for example, simply take pictures to ensure revision security. For basic workflow automation, IFTTT (If This Then That) is worth looking into. But keep in mind that you never know how long free services and tools will be around (for free). If you decide to use a professional social media workflow tool, take a close look at included features such as multiple user dashboards, four-eye-publishing, alerting and automation functions.

[divider_top]

College Students Challenge Marketers on Mobile

Student spending on mobile phones and the internet

By the time the class of 2016 graduates, close to 90% of college students in the US will own a smartphone. Fewer will carry tablets, but penetration levels will be high if Student spending on mobile phones and the internetrecent trends continue; between March 2011 and January 2012 alone, tablet ownership tripled among college students.

Mobile devices are considered necessities by today’s undergrads; they are extensions of their digital existence and personality. While laptops were once considered wonderfully mobile, fewer students bought them this year. The computing power and widespread availability of affordable smartphones (and increasingly tablets) has students flocking to these newer and even more portable devices.

Today, roughly two-thirds of students walk college campuses—and store aisles—knowing whatever information they need is accessible through their smartphone. They challenge statements made by professors, prices quoted by salespeople and the creativity of mobile marketers.

Campuses are a microcosm of the mobile world of tomorrow, a world in which consumers tethered to mobile devices live under economic pressure but spend nonetheless. As such, college campuses are fertile testing grounds for mobile marketers. However, college students are quick to judge and are easily turned off by messages that are interruptive or irrelevant.

Nearly seven in 10 students in a Ball State University survey reported they had been annoyed by mobile ads—and the most likely kind they reported seeing were text ads. Nearly half said they were actually less likely to purchase a product after seeing a mobile ad.

Marketers that push creative boundaries, deliver content that is fun to share and diversify the types of mobile ads used will have the best odds of increasing engagement levels and brand perception among the college set.

Source eMarketer

[divider_top]