Social Media Will Reshape the 2012 Olympics

Emineo Media Olympics-2012

The 2012 Olympics in London are being touted by some as the world’s “first social Games.” While some question just how social they’ll actually be, there’s no doubt that networks such as Facebook, Twitter and YouTube will play an unprecedented role in how information is disseminated from London, and how the global sports conversation Emineo Media Olympics-2012is driven during July and August.

Why the big shift? It’s simple: Four years is an eternity in Internet time and since the last Summer Olympics in 2008, social media has exploded.

Web use in general has grown rapidly, too. In 2008, there were about 1.5 billion Internet users globally, according to the International Telecommunications Union, making up about 23% of the world’s total population. By this summer’s games, that number will have swelled to about 2.3 billion users making up about a third of the world’s total population.

Summer Olympics feature some of the most popular international sports — including soccer, basketball, swimming, and track and field — so that’s sure to fuel the global buzz as well. For more context on just how and why social media will reshape this year’s Olympics in relation to 2008, we thought it’d be interesting to take a quick look at a few of the world’s most popular networks and how they compare then and now.

Facebook

2008: A tweet in August of 2008 from then-Facebook executive and eventual Path co-founder Dave Morin gleefully celebrated Facebook breaking the 100 million-user threshold. 2008 was also marked by reports around the web of Facebook — gasp! — passing MySpace in popularity. The social network debuted its now omnipresent chat feature that year as well.

Today: Facebook claims more than 900 million users, is fast becoming a portal to the web at large for many and is a publicly traded company. Its founder Mark Zuckerberg is a global celebrity.

Twitter

2008: 2008 saw explosive growth for Twitter, and it still finished the year with about 6 million registered users who sent about 300,000 tweets per day. The social network and its users were still very much finding their way, as evidenced by this official blog post explaining @replies. In 2009, Minnesota Timberwolves forward Kevin Love would tweet that the team’s coach had been let go, breaking the story and causing some in the sports world to speculate that maybe, just maybe, the service could change how news was delivered and consumed.

Today: Twitter currently claims more than 500 million users who collectively send some 400 million tweets each and every day. Sports news regularly breaks on the network, it’s become a prime marketing channel for athletes and much of the London 2012 conversation among media and fans is sure to take place there.

YouTube

2008: By fall of 2008, YouTube users were uploading 10 hours of video to the site per minute. The site had emerged as the go-to destination for web video and had been acquired by Google two years prior. It also launched its mobile site, pre-roll ads and 720p HD option in 2008. But that success was nothing compared to what the site would look like four years later.

Today: Iconic Olympic moments are sure to go viral and become immortalized on YouTube seemingly as they happen this summer, and it’s easy to see why. The company says it receives over 800 million unique visits per month. Those visitors watch more than 3 billion hours of video per month and upload 72 hours of new video content per minute. Five hundred years’ worth of YouTube video are watched on Facebook every day and more than 700 YouTube videos get shared on Twitter each minute.

What It All Means

Just looking at the the three most ubiquitous social networks reveals a sporting scene and world at large that have been transformed by social media since the last Summer Olympics. And that doesn’t take into account services like Pinterest, Foursquare and Google+ — none of which even existed in 2008. This summer, expect news to break, social sharing records to fall and moments to live on as never possible before thanks to social media. And to think — this will all pale in comparison to what 2016 has in store.

Source Mashable

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LinkedIn Introduces Commenting and Liking

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Back in May, LinkedIn Today’s social news product, made it easier to navigate by completely re-imagining the look and feel of the product. This initiative was driven by key design principles to simplify the experience; creating an elegant, delightful and customized experience for news consumption.

Here are two new features they’ve added.

Commenting & Liking: Sometimes the commentary about a news article can be just as insightful as the article itself. To that end, articles on LinkedIn Today will now include social gestures which will enable our 161 million member professionals to engage and create a dialogue around the news headlines that matter most to them, as well as learn what is currently trending online. This means, members will be able to see a snapshot of what’s top of mind among their professional networks.

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Trending in Your Network: LinkedIn Today was built on the premise of providing a relevant, customizable news experience based on key news and updates trending in your industry and the other industries you choose to follow.  Starting today, we will begin rolling a new tab called “Trending in Your Network.”  By simply clicking on this tab, members will have yet another filter to sort through all of the professional news articles and industry updates, based on those articles that are currently the most popular among members of their professional networks, regardless of their industry.

These two new features, together with the existing customizable news feed, allow members to not only narrow down the most timely and relevant information needed when needed, but to also gather valuable insights about other like-minded individuals within their professional networks and beyond.

Source LinkedIn Today

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Believable Branding: What Form Of Brand Messaging Do Consumers Buy Into?

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In the race to win over customers and win out over the competition, brands today are inundating consumers with a barrage of brand messages and ads. Whether consumers believe in these mass marketing branding messages had been a mystery. Until now. A recent Nielsen report on the levels of worldwide trust in brand messages and advertising inspired MDG Advertising to create the following informative infographic. It reveals the kinds of communications and content considered most relevant and trustworthy by consumers, as well as the advertising formats and formulas winning the battle for brand believability.

First, the infographic touches on the trustworthiness of various brand messages. Consumers rated recommendations from friends and family as the most reliable, with a whopping 92 percent of respondents trusting them and 90 percent calling them highly or fairly relevant.
Next, traditional media took to the ring with editorial content deemed the most trustworthy by 58 percent of respondents and relevant by 55 percent. This format was closely followed by TV commercials, magazine ads, outdoor formats and newspaper advertising which were all viewed as both trustworthy and relevant by almost half of the respondents.
Still, the battle among online ad formats rages on with consumers giving the greatest credence to online reviews from fellow customers. Three-quarters of respondents viewed these online opinions as relevant and 70 percent considered them trustworthy. More than half of respondents believed that branded websites and subscriber emails were also credible and pertinent. Consumers placed the least amount of confidence in the plethora of online ads, yet they were still seen as relevant and trustworthy by more than one-third of respondents.
Lastly, the infographic covers how mobile ads are finally making progress with consumers as their level of confidence in these ad formats steadily grows. In fact, text ads on smartphones were deemed relevant by 31 percent of respondents and trusted by 29 percent, while one-third said that mobile display ads were both relevant and trustworthy in their minds.

For a closer look at the exact facts and figures behind the believability of brand advertising, check out this interesting infographic.

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