Face.com and the Future of Social Media Marketing

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Emineo Media Face-logoToday Facebook announced it’s latest in a string of acquisitions – the purchase of Face.com a facial recognition platform that allows apps to tag people in photos using facial recognition software.

The acquisition makes sense because Face.com was going to market as a platform. They were allowing people to create iPhone and Android Apps that used Face.com technology to pre-tag someone when they took a picture. It is a nifty way of making photos easier to integrate into Facebook. One step is removed – no need to tap on a face, type in the person’s name and tag them. That platform did one thing well – it removed some of the friction. It was “oily” as I like to say.

The future of social media marketing is sharing which is slippery as a penguin after the Exxon Valdez incident. The less friction, the more people will use social media, share experiences, and capture moments. It is exactly what happened with Social Media at the US Open last week, and it is the future of all social media.

When facial recognition software is integrated into ambient social networking platforms like dwinQ amazing things can happen. The future is going to be here soon and in that future social media will be ubiquitous as the word-of-mouth network is today, because smart people like Face.com will have removed the friction from social media and brands will be the beneficiaries.

Source Social Media Today

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Changes to Facebook Pages That Nonprofits Will Love

Facebook recently pushed out five big feature changes to Facebook Pages that will help admins more easily manage their pages, plan content, and get more airtime for updates in the News Feed.

1. Facebook Page Admin Roles – Facebook Pages now offer five different flavors of admin roles.

This is huge, especially for organizations that have various different people accessing administrative rights with in a single Facebook Page. Some of these people might only need access to view insights, while others need admin access to post content and respond to comments.

The five roles are described in the table below.

facebook admin roles Five Huge Changes To Facebook Pages That Nonprofits Will Love

2. Page Post Scheduling – Facebook rolled out a new feature to Pages that allows admins to schedule updates for a future date and time.
You can schedule a post up to 6 months in advance in 10-minute intervals, from your Page’s sharing tool by following these instructions:

Source Social Media Today

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Facebook expands integration with WordPress

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Facebook unveiled on Tuesday a plugin for the WordPress blogging tool that offer expanded integration between the two.

The move will put Facebook widgets on more pages around the Web and will likely bring more content sharing to Facebook’s own platform. WordPress software is used to create 17 percent of all Web content, according to Facebook’s announcement, accounting for 600 million unique visitors a month. The New York Times’ website uses Emineo Media Facebook-Wordpress-LogoWordPress, for example.

Using the just-launched features, content creators can have new posts they publish with WordPress appear automatically in their Facebook timeline or company page. Without leaving the WordPress interface, authors can also add comments or tag friends when sharing their links.

A new feature will provide readers with personalized recommendations for further reading on the WordPress-powered website they are visiting, based on Facebook algorithms.

An expanded commenting feature includes SEO (search engine optimization) support for comments made using Facebook logins, the company said.

Although some Facebook functionality was already available in WordPress, the beefed up integration eliminates the need for publishers to insert code into their content. The features appear as lists of options that can be selected under Facebook settings and widgets settings.

The plugin will work for non-English and mobile content, according to WordPress.

Source ITworld

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