Why Brands Need To Embrace Online Culture?

emineomedia embrace-online-culture

It’s all well and good signing your brand up for Twitter or emblazoning your logo on a Facebook Page, but if you’re not actively engaging with your customers, listening to their complaints and delivering first class support, not only are you wasting your time, but you might actually be hurting the reputation of your business.

Yep. The key word in social media is and always has been social. Can you afford not to communicate with your customers?

With two billion people now online, being active – and proactive – on platforms like Twitter and Facebook has never been more important. However, it’s not enough to simply show up – you have to put in the miles. And with a recent study showing that some 71 percent of complaints on Twitter are ignored by brands, it’s very clear that we still have a lot to learn.

emineomedia embrace-online-cultureSource Mediabistro


Facebook Helps People Socialize Worldwide

Emineo Media eMarketer
1.43 billion will use a social networking site this year

Just as Facebook CEO Mark Zuckerberg predicted, the world is becoming more social. There will be 1.43 billion social network users in 2012, a 19.2% increase over 2011, eMarketer predicts—amounting to a substantial share of the world’s entire population.

“The strength of social networking as a worldwide online activity cannot be understated,” said Debra Aho Willamson, eMarketer principal analyst and author of the new report, “Worldwide Social Network Usage: Market Size and Growth Forecast.”

In 2012, 63.2% of internet users will visit a social network at least once a month, rising to 67.6% in 2013 and 70.7% in 2014. At those user rates, one out of every five people in the world will use a social network this year, and one in every four will do so in 2014.

Emineo Media eMarketerFacebook is a leading reason for the growth; it has rapidly expanded in markets such as Brazil, India and Indonesia, gaining new users and poaching from longstanding local favorites like Google’s orkut. In 2012, 837.3 million people worldwide will use Facebook, a 27.4% increase from 2011.

Three of the five top social networking markets in 2012 are also among Facebook’s largest markets—the US, India and Brazil. But the absence of China and Russia from the list means Facebook still hasn’t conquered the world.

The US is still by far the leader in Facebook users with 141.2 million in 2012, although that base is growing the slowest among key countries. India will have the second largest Facebook population, with 68.1 million users this year, followed by Indonesia (49.1 million) and Brazil (45.4 million). Mexico will be the fifth largest, with 25.6 million users.

Source eMarketers


Marketers Targeting College Kids Should Stick with Search

Emineo media College Kids
Students search online for everything—even when they know other sources might be more trustworthyEmineo media College Kids

These days, college students who need an apartment head straight to Google or another search engine. Even sites such as apartments.com or apartmentguide.com are becoming an afterthought to this demographic.

According to a survey conducted between December 2011, and February 15, 2012, by residential and student marketing agency Catalyst, 53% of college students surveyed ranked search engines as the most important source in helping them find a place to live. They pointed to friends’ and parents’ recommendations as second- and third-most important, at 37% and 27%, respectively. Google was not just students’ top resource for apartments; 98% listed Google Search as the place they seek any information online.

Indeed, another recent study showed that when doing research for coursework, college students first went to Google or another search engine. An ebrary study indicated that in 2011, 85% of college attendees worldwide turned to Google to gather information for class assignments, up from 81% who did so in 2008. A somewhat smaller percentage of college students (79%) used print books for this purpose.

It’s no wonder that college students are heavy users of search engines. eMarketer estimates that nearly 83% of all US internet users will use a search engine at least once a month during 2012, and a Pew Internet & American Life Project study found in May 2011 that younger and better-educated US internet users used search engines the most.

While the popularity of Google is undisputed, one surprising element of the ebrary report is that, in 2011, students worldwide chose Google as a resource over printed books, even though they said that they viewed print as more trustworthy than any electronic resource. This was also the case in 2008.

“Students know that electronic information is transient and easy to produce compared to the product and processes of print publication,” the ebrary report said. “The barriers to print publication afford an intuitive impression of higher integrity.”

For search marketers, however, this means they can count on college students turning to Google and similar sites for the widest range of purposes, from lifestyle decisions to academic research.

Source eMarketer