Google+ Pages for Business and Brands

Emineo Media Google Plus Business

Google+ “Pages” is now available for  business and brands after initially announcing and launching its Google+ social network in June that initially only allowed personal Emineo Media Google Plus Businessprofiles.

Google+ Announces Pages for Business and Brands

Google+ even removed and terminated brands that set up accounts using the personal profile. Some businesses were allowed to  stay for testing purposes including  the Ford Motor company.

Google+ is now officially launched and open for business!

  • So what are the main features?
  • What has Google included and excluded with the functionalities of Google+ for brands and organizations on launch?
  • How do you get started with Google+ for your business?

What Google+ Pages Do Have

Google + pages will be a work in progress as most social networks are when they start. Facebook’s ecosystem is a much richer and deeper platform than when it started 7 years ago. Evolution is also a natural occurrence online.

So what are some of the major features that have been launched with the new Google+ “Pages”?

1. Allow Local Businesses to Create a Page

This enables customers to easily connect with with the business’s physical location and  include a map, address and phone numbers

2. Google+ Pages includes Circles

The default circles include

  • Following
  • Customers
  • VIP’s
  • Team Members

3. Conduct Hangouts

This duplicates the feature as seen in the personal profiles.

4. Share Photos, Videos and Links

This is the same as personal profiles and Facebook

5. Google+ Allows Multiple “Pages”

Similar to Facebook even though you access your “page” through a personal account you can choose what profile business or personal you want to act as.

6. Total +1 Counts

As distinct from personal profiles an overall Google +1 count will show on a Google profile “page”

This will provide “social proof”  of the popularity of a brands website which is a not a function for the personal profile G+ badge.

What Google+ “Pages” Don’t Have

The Google+ pages are a very simple start that at first glance looks almost immature (we have become accustomed to what is now a very complex Facebook platform.)

What must be kept in mind is that any social network is a “work in progress” that will continue to develop and grow.

So some of the “missing” essential features that people have become accustomed to on Facebook may appear in time as Google+ pages “grow up

1. Multiple Admin

This is not currently available but is coming apparently

2. Custom Vanity URL’s

Just like Facebook when it launched its pages you were given a very big “number” not your name or brand. There is no information on when that might change.

3. Google+ Fans will not be able to Post Directly to a Wall

Currently you cannot post directly to a page but only offer comments on a post

4. Google+ Pages do not Allow “Games”

I don’t know about you but I am not going to be shedding tears about this feature not being included

5. You Don’t have to Verify you are a Company or Business

At this stage you don’t have to validate your company credentials (I am sure this is an initial expediency measure to ensure fast take-up).

Google+ will be providing verification badges in the future that will assist in ensuring brand “pages” credibility.

6. Pages Cannot Follow People

You can only follow people after they have first been followed as distinct from Twitter’s rules

How to get Started with Google+ Pages

Just like Facebook you do need a personal account to get started

Step One: Start at Your Personal Profile

Open up your Google+ personal profile dashboard and start the process.

Step Two: Choosing Your Business Category

Start creating your page by selecting whether you are a local business, product or brand, company, institution or organization and the other options.

Step Three: Adding your Brand Name

This includes adding your website URL (website link) as well as your business sub category and ensures that you make it public.

Step Four: Customizing the “Pages” Profile

This is where you write what your business is about ands upload the company and brand logo

Step Five: Optimizing, Sharing and Connecting

You can embed a snippet of code in your website or blog that allows people to link and connect to your Google+ “page”. It also provides you with the URL for your business “page”

If you are not confident with adding it get your developer to do this for you.

I look forward to seeing the unfolding the evolution of Google+ for business and brands as there will be a lot more to come.

This is just the start of the journey for Google+ pages and its integration into search, localization and mobile and the continuing development will offer a viable alternative that businesses and organizations should not ignore.

Will you create a Google+ “Page” ?



College Grads Say Salary Is Less Important than Facebook Freedom at Work

Emineo Media Cisco Survey College Students
One in three college grads said that access to social media sites like Facebook and the ability to choose their own devices was more important to them than salary when considering a job offer. This according to a study of 2,800 college students and young professionals worldwide conducted by Cisco. More than 40% went so far as to say that they would accept less money for a job that was down with social media at work on a device of their choosing if it also included telework.

The study was intended to determine what the Millennium Generation wants from employers and what they consider to be an equitable work/life balance. Not surprisingly, they overwhelmingly wanted flexible work hours and remote access, with about one-third of college students saying that once they begin working, it will be their right – not a privilege – to be able to work remotely with a flexible schedule.

But the shocker was how strongly these young adults felt about limitations on their social media time.

  • Over half of college students globally (56%) said that if they were offered a job at a company that banned access to social media, they would either turn it down, or ignore it.
  • Two-thirds said they will ask about social media usage policies during job interviews.
  • 41% of those in the workforce said their companies convinced them to take the job by offering them flexible device choice and friendly social media policies when recruiting them.
  • At the same time, almost a third of the employees (31%) said their expertise with social media and devices actually helped land them the job — employers believing that such know-how would give the company a competitive advantage.
Emineo Media Cisco Survey College Students
One in three young workers say social media freedom is more important than pay. (source: Cisco Systems)

The demand for flexibility extends to device choice as well.

  • 81% want to choose the device for their job – either receiving funds to purchase the work device or bringing in a personal one in addition to standard company-issued devices.
  • More than three-quarters (77%) have multiple devices, such as a laptop and a smartphone or multiple phones and computers.
  • One-third (33%) use at least three devices for work.
  • 68% believe their companies should allow them to access social media and personal sites with their work-issued devices.
The next workforce clearly believes that work/life balance means that they are melded together, not separate-but-equal. With that view, work spills into social time and social time into work. Social tools also become work tools. While traditional employers may view Facebook or IM as fooling around on the job, social media sites may one day replace e-mail as the collaboration tool of choice for workers. Companies that ban them or view them as evil will not attract new talent, this study suggests, and could make themselves fall woefully behind.
Source Hothardware Julie Bart

CMOs Challenged by Social Media

Emineo Media social-media-management-confusion
Data and social media investment central to marketing strategy, programs: Emineo Media social-media-management-confusion

Keeping pace with the ever-changing dynamics of the online marketing space is no easy task. New technologies and tactics seem to crop up daily and evolve so rapidly that marketers often have difficulty deciding where to focus their efforts.

Findings from IBM showed that in the next three to five years, 82% of CMOs surveyed worldwide will increase their technology investment in social media, and 81% plan to focus on customer analytics and customer relationship management (CRM) solutions, two technologies designed to help them address the impending issues and concerns surrounding the growing amount of available marketing and customer data.

Marketers are using customer data to help them better reach unique segments of their customer and prospect audiences. In fact, 61% of CMOs said they used customer data for segmentation and targeting, highlighting the desire to better understand and message their current and potential clients.

IBM’s research complements July 2011 data from ClickSquared and The Relevancy Group that found 35% of US marketers were most interested in improving data-centric segmentation and targeting practices. Learning how to integrate and leverage social data was another top priority for 30% of marketers.

The ability to target and segment customers using CRM tools and customer analytics highlights a larger strategic desire to improve customer loyalty and advocacy shared by two-thirds (67%) of the CMOs in the IBM study.

In addition, 56% of respondents looked to leverage social media as a key engagement channel for customers and prospects, and the same percentage of CMOs also hoped to manage these customers through the use of integrated software suites, which could include tools like CRM or marketing-automation software.

The emphasis placed on social media strategy and customer analytics and data management largely reflect marketing aspects CMOs felt they had most room to improve: 71% felt unprepared to leverage the large amounts of data that continue to flood the online marketing space and 68% marked social media for improvement.

Source eMarketer