Hispanic Mobile Users on the Rise

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Hispanic mobile users are nearly 17 percentage points more likely to use mobile web than whites:Manual para iphone en español descarga gratis

While whites make up the lion’s share of US mobile phone and mobile internet users, a new eMarketer forecast estimates Hispanic, Asian and black mobile users in the US access the mobile internet more often than their white counterparts, and that they will continue to outpace whites in mobile internet adoption through 2015.

eMarketer estimates that about two-thirds of US mobile users will be white at the end of this year, decreasing to 64.1% to 2015 as black, Asian and Hispanic consumers inch upward in mobile adoption.

Whites have the highest penetration of mobile phone users throughout their population, at 78.3%, compared to 77.3% among Asians, 74% among blacks and a comparatively low 69.2% among Hispanics. All these groups will make gains in mobile ownership by 2015, with Hispanics posting the biggest rise, from 69.2% in 2011 to 73% mobile penetration that year.

But even now, minority mobile users are more likely to be on the mobile web than their white counterparts still relying on mobile for more traditional voice and text activities. More than half of Hispanics who own a mobile phone will use the mobile internet this year, and by 2015, that proportion will rise to 71.1%. Nearly as many black and Asian mobile users are mobile web users in 2011.

Among whites, the share drops to more like one-third, making white mobile owners nearly 17 percentage points less likely than their Hispanic counterparts to go online via mobile at least once per month this year. The disparity will continue, though white mobile users will close the gap somewhat by 2015.

One reason for minority mobile users’ likelihood to be online is their age. Overall, these populations are younger on average than whites, and thus more likely to adopt advanced phones and the mobile web. They are also more likely to rely on mobile in place of a landline.

eMarketer forms its forecasts of mobile users based on a meta-analysis of data from dozens of research sources, as well as the US Census.

Source eMarketer


Why Companies Should Invest in Google+ Brand Pages

Emineo Media Google Plus for business

As the lines between search engine optimization and social media continue to blur and form one synergistic effort, it is critical that both small and large companies stay up to date with new opportunities for spreading brand awareness and connecting directly with their audiences. When Google makes a move in the social space, it’s important to pay attention to, understand, and identify how the offering can and should be leveraged for your business.Emineo Media Google Plus for business

With the recent announcement of Google+ brand pages, many people may be saying “My business is already active on Facebook and Twitter, why should I bother with yet another social media channel?” This is a valid question due to the amount of time and resources that are required to effectively manage each social media channel. At the surface, Google+ brand pages may seem like just another Facebook with a fraction of the user base. However, these are a few unique elements that you should consider before writing it off:

Smaller User Base

While it’s true that Google+ does have a much smaller user base than Facebook (estimated at 40 million vs. 800 million), it doesn’t necessarily mean you should ignore it and focus all of your efforts on Facebook. With fewer users, come less noise and more focus in the space. Facebook is packed full of updates from the recent integration of services like Spotify and The Washington Post, as well as games, “happy birthdays,” and pictures of friends and family. Google+, on the other hand, seems to be driven more by content of a professional, informational, and industry-specific manner. Because of this, brands may be able to create a much more direct and personal relationship with their audiences.

Unique Functionality

Google+ offers very unique functionality with its ability to host “Hangouts,” or live audio/video chats, between itself and its audience. Hangouts provide an opportunity to directly engage in discussions, receive immediate feedback, and/or provide exclusive content. One example of a brand already using Hangouts is The Black Eyed Peas, where they hosted a session backstage prior to one of their concerts. The Hangout allowed them to connect with their fans, give some inside information on the band, and thank their fans for their support (watch the full recording here).

Another creative use of Hangouts can be seen with Dell. Michael Dell mentioned the possibility that the company may soon leverage Hangouts as a place for face-to-face customer support and sales rather than requiring customers to call in.

Future Integration With Other Google Offerings

As Google continues its recent effort to unify its products and offerings, Google+ is ripe for deeper integration with services such as Google Places and Maps, Web and Image Search, and YouTube. Google has already begun this process in several ways. One of the most recent is the addition of Google +1s into Image Search.

This could become beneficial to increasing a brand’s visibility, socially and via organic/image search, where the brand frequently post images to their Google+ brand page (such as artists or photographers who sell a product or service), and have an audience that is likely to share that content.

Ultimately, whether or not using Google+ brand pages is right for your business depends on your target audience and your level of creativity to use the service to its full potential. In most cases, businesses must fully understand what types of audiences they have, where they are spending their time online, and what types of content they want to consume from each service. Finding the right balance of social interaction and commercial promotion is critical in creating that connection, positively affecting other marketing initiatives such as SEO, and ultimately generating the next sale.

Are you using Google+ for your brand? If so, in what ways are you engaging your audience? And if not, why did you decide against it?

Source Crispin Sheridan


Facebook Usage Beats TV During Work Hours

Emineo Media Facebook-revenues
Boomers still prefer TV during workday

Facebook is gradually attaining parity with TV as a mass medium. During working hours, the social network has already beaten the boob tube in consumer media time spent.

The Frank N. Magid Associates Generational Strategies study surveyed consumers of various ages about how they spend their media time throughout the dayEmineo Media Facebook-revenues. Between 9am and 5pm, more consumers surveyed reported using Facebook than watching TV. This was true for each age group broken out from ages 15 to 46. Among the youngest consumer group, 8- to 14-year-olds dubbed “iGens,” 16% logged on to Facebook during those hours, the same percentage who said they tuned in to TV.

Baby boomers were the only exception. Those surveyed preferred TV over Facebook at all hours. But these older folks still aren’t ignoring Facebook—26% of those surveyed used the social network between 9am and 5pm.

Millennials were the most stalwart Facebook users during the work day. Thirty percent of teen millennials (ages 15 to 17) spent time on the social network, vs. 24% who spent time with TV. Among adult millennials, 44% said they went on Facebook (presumably while at work or school) during the 9am to 5pm period, while 28% watched TV.

For marketers interested in testing social media ads, daytime is prime for engaging a large swath of Facebook users, particularly millennial users. As Matt Britton, CEO of Mr. Youth, a boutique agency which specializes in marketing to millennials, told eMarketer: “Facebook is not necessarily a strategy anymore. It’s sort of like ground zero in terms of reaching [the millennial] audience.”

But the evening hours, including primetime, remain the best time for TV ads as audiences of all ages begin to lose interest in Facebook and pay more attention to television. Each age group, though, has its own quirks about TV vs. social media usage during those hours.

The iGens are perhaps sneaking a little Facebook check-in while mom makes dinner since 41% said they use the social network between 5pm and 8pm. But significantly more (59%) are viewing TV during that daypart.

Around 40% of millennials surveyed say they continue to use Facebook into the evening hours, but a much higher percentage (between 43% and 51%) say they watch TV.

Gen Xers use Facebook at night too, but twice as many say they prefer TV at that time.

Fifty-four percent of boomers are watching TV between 5pm and 8pm, and that percentage balloons to 70% between 8pm and 11pm. This compares to only 21% and 23% of boomer TV watchers during those periods, respectively, who are using Facebook.

Source eMarketer