Your Google Plus Business Pages: Overview

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“So far Google+ has focused on connecting people with other people,” says Vic Gundotra on the Official Google Blog. “But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.”

The brand new Google+ feature allows local and global businesses, brands, companies, and organizations to connect with customers and fans in an interactive fashion.  Emineo Media Google plus

Google+ Business Pages: Some benefits

  • Visitors can easily recommend the page with the +1 button and/or add it to their circles.
  • Once a visitor has added the page to their circles, they can read all the page’s updates directly from their main stream or circles’ streams.
  • Page administrators can see who has circled them and reciprocate, circle other pages, and view updates of circled visitors and pages in their streams.
  • Fans/customers and pages can interact with one another through comments, tags and sharing.
  • Hangouts allow pages to connect directly with visitors.

Direct Connect from Google search

In an effort to help bridge the gape between brands and Internet users, Google also launched two other new features today: the inclusion of Google+ Pages in search results and Direct Connect.

Here is how Direct Connect works. Go to Google and add the “+” sign before the name of the page you want to find (for example: “+Angry Birds”). Instead of the usual list of search results, you will be taken to the Google+ page directly.

Right now, Direct Connect only works for a limited number of pages. But many more are coming. For more information, click here.

Examples of businesses and brands who have already jumped on the bandwagon include Angry Birds, Macy’s, the Dallas Cowboys, Phoenix Suns, The Muppets, Pepsi, Save the Children, and Toyota.

“With Google+, we strive to bring the nuance and richness of real-life sharing to software,” says Gundotra. “Today’s initial launch of Google+ Pages brings us a little bit closer, but we’ve still got lots of improvements planned, and miles to go before we sleep. So stay tuned.”

To create your business page, visit

Promote your Google+ Page on your website

Looking for a good widget to promote your Google+ Page on your website and blog? Try these:

  • Google+ Badge: The Google+ badge allows visitors to directly connect with and promote your brand on Google+.
  • Google+ Widget (still in beta version but very stable): Enter your G+ profile ID and G+ API, then copy and paste the code where you want the widget to appear.

  • Google Plus Widget: Another good widget that is a little easier to set up. However, the service takes a while to update whenever changes are made to pages.

Both widgets let you display your latest G+ udpates.


Cendrine Marrouat


Bloggers Influence Purchases and Recommendations

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Bloggers comment on brands and post to social media continue expanding their reach!

Bloggers, from hobbyists to professionals, often write about brands, and their growing influence should make brand representatives continually evaluate the relationships they have with these bloggers. Emineo Media Blog WordPress Blogspot

Most bloggers write about brands in some way or another. According to the “State of the Blogosphere 2011” report from blog directory website Technorati, 38% of all bloggers post about brands that they love or hate and 34% write product or service reviews. Professional full-time bloggers or part-time professional bloggers who write as a way to supplement their income are more likely to blog about brands than their hobbyist, corporate or entrepreneur counterparts.

Bloggers are increasing in their influence over readers and other bloggers. Last year’s Technorati “State of the Blogosphere” reported that 29% of bloggers are influenced by other blogs they read. This year, that number jumped to 68%.

As bloggers gain influence and write about brands, the relationships between blog writers and brand representatives are important for companies to focus on. Most bloggers have a good relationship with brand representatives. Nearly half of all bloggers (49%) characterized their interactions with such representatives as somewhat or very favorable. Only 3% said their interactions were not at all favorable. However, 40% of all bloggers said they didn’t know how to characterize their interactions with brand representatives.

This large group of unsure respondents could have mixed feelings about the communications they receive from these brand representatives, affecting their relationships with the reps and their brands. Of all bloggers, 17% said brand representatives had asked for things that would compromise the credibility or content standards of the blog. This is roughly the same percentage of those that said the representatives were knowledgeable about their blogs and content (14%), are genuinely interested in building a relationship (16%) and provide information that has value for readers (23%).

As bloggers continue to grow in influence, their coverage of brands and their interactions with brands’ products, services and employees will be of greater interest to companies. Brand representatives who connect with bloggers must be sure to work with these writers to keep the relationships thriving.



Students Harness Social Media for Good

Emineo Media College Students Social Media

Just in time for Thanksgiving, here’s a heartwarming story: students at the University of Arkansas at Little Rock are helping to promote a local food bank as part of their public relations class. The students are combining the efforts to blog for the food bank and keep up their social media presence on Twitter and Facebook. This frees up time for food bank staff people to actually help the hungry and allows their message to get a wider reach among the web-savvy than they might otherwise have. Emineo Media College Students Social Media

In addition to being nice because it involves college students being good people, the story is an awesome illustration of the sort of interesting, practical projects that a good professor can come up with. There’s no reason that learning had to disconnect students from their communities, and volunteering as social media managers and bloggers for an actual non-profit gives them the same benefits as creating promotional material for a fake company.

If you think this is an interesting project, try finding a sympathetic professor who might let you do something similar–or strike out on your own as a volunteer. I do social media for a local nonprofit, and the feeling I get is that most nonprofit marketing people are overworked and would love an extra hand. It looks good on your resume, builds skills, and is good karma–what’s better than that?