Mobile: Use of social on-the-go rising

Emineo Media Mobile Apps

Tens of millions of Americans accessed social networks and blogs on their mobile device during August this year but they weren’t just socializing with their friends, according to a new report from comScore, many were interacting with businesses, too.Emineo Media Mobile Apps

Around 72.2 million Americans used their mobile device to access social networks and blogs during August – that’s about a third of all US mobile users and a 37% increase over last year, says comScore.

“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month, highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices,” said Mark Donovan, comScore senior vice president for mobile.

But on-the-go social media users aren’t just chatting with their friends. More than half view Pages and posts from brands and companies. Furthermore, for half of social mobile users checking in is a daily occurrence.

“Knowing that fans and followers engage with branded content on mobile devices opens the door to a world of opportunity for location-based services,” said Donovan.

Gartner has recently forecast that half of Internet sales will be done via mobile or social by 2015.

Source Biz Report

[divider_top]

EBay Expects to Generate $5 Billion in Sales Via Mobile Phones in 2011

Emineo Media ebay Mobile phone

Bay has revised its global m-commerce forecast, predicting that it will generate almost US$5 billion in sales volume in 2011 — US$1 billion more than the prediction made earlier this year.Emineo Media ebay Mobile phone

The news comes as eBay reported that revenue for the third quarter ended September 30, 2011, increased 32% to US$3 billion, compared to the same period of 2010.

As more consumers use their smartphones for everything from price comparison to shopping, sales through mobile now account for more than 10% of all purchases on eBay UK and, globally, an item is sold via eBay’s global mobile platforms every second.

Angus McCarey, Retail Director for eBay UK, said: “Mobile has fundamentally changed the way people shop, and mobile sales on eBay are growing in triple digits. As mobile continues to blur the online and offline commerce environment, our focus is on enabling all commerce by helping consumers shop anytime, anywhere and with any device, and by helping retailers keep up with technological advancements.”

Via Celluar News

[divider_top]

Embracing Video Network Options

Emineo Media Online Video

More than 180 million American consumers tuned in to online video in September, watching nearly 40 billion videos and spending almost 20 hours each within the video space. Still, less than 20% of that time is from video advertising. As video space expands, advertisers look to capitalize. Emineo Media Online Video

According to comScore the top video properties remain Google/YouTube (378 minutes per viewer), VEVO (60 minutes per viewer) and Microsoft Sites (39 minutes per viewer), but social networks like Facebook are beginning to push more video content.

comScore also reports:

• 85% of Americans engaged with online video (September)
• The average video length was 5.3 minutes
• The average video ad length was 0.4 minutes

A new report from Eyeview and KAYAK finds that personalizing the video space can improve brand-based metrics. They tested personalized online video ads and found that personalized and relevant ads increased purchase intent 37%, brand favorability 100% and brand loyalty 73%. In fact about two-thirds (66%) responded favorably to personalized ads while only 12% had a negative response.

So why aren’t more brands pushing into the video space? They’re trying, finds data from BrightRoll, and advertising networks and exchanges are helping. Advertising exchanges are becoming a more popular choice for brands wanting to enter the video space but still a lack of standardization within the video space makes some video advertising squeamish.

Other interesting findings from BrightRoll include:

• Three-quarters of publishers sell 20% of video ad space through networks
• Two-thirds of publishers believe CPMs will increase about 15% through Q4 2011
• Lack of standardization is keeping many (40%) from video advertising

“Publishers are increasingly embracing video networks, as well as their even newer counterpart ad exchanges, because of their ability to drive significant revenue,” was written in the BrightRoll report.”

Source Biz Report

[divider_top]