Manage your Facebook Fan Page Like Happy Hour, and be the talk of the town.

If you’re like most business owners and you hear the words “you’ve gotta get on Facebook” one more time you’re likely to blow a gasket. Or, perhaps you’re on Facebook but your business fan page just isn’t getting any traffic, fans or “Like’s.” If either of those describes you or your business, this post is just for you.

“Marketing” a business on Facebook is not the same as marketing a business through traditional channels. In fact its completely different. That’s because Facebook is a social arena, a two-way (or more) conversation – not an advertisement or marketing message. Consider our most appreciated social arena that we participate in at least once a week if not more.

Happy Hour.

When we frequent our favorite hangout for drinks with friends and acquaintances, our lead conversation is not a product dump. Right? We want to know something about what’s going on with our friends; how are they feeling; what are they happy about, what’s new, etc. If work does creep into the conversation, still, it’s high-level fluff and not typically a detailed features and benefits slide deck presentation between servings of nachos.

Social means social. It’s give and take, ask and tell, share and request. And it’s so easy, too many businesses miss it. If want to know someone one’s opinion, how do you get it? Ask! (Politely).

Social Media Marketing companies aren’t pulling any magic ropes behind a big curtain, though it may seem that way at times. We are however nurturing basic instincts that are so frequently overlooked that when violated, can result in being left alone at the bar.

If you business is successfully running its own social media marketing campaigns and are very happy with your result, kudos! Please share what’s unique about your approach and why it works. If you’re not happy with your social presence or social media traffic, contact a professional. We’re happy to get you pointed in the right direction.

If you find this post interesting, intriguing or just fun, please comment and share!

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Reaching the Hispanic Market Through Social Media

PR professionals think social media is important for reaching Hispanics, though less than half currently use it.

PR professionals consider social media just as important for reaching Hispanic markets as it is for reaching mainstream markets, yet less than half are currently using social media to do so.

Hispanic-focused PR company TeleNoticias and LatinoWire surveyed PR professionals in conjunction with the Hispanic Public Relations Association (HPRA), Hispanicize, HispanicAd.com and Survey.com. The survey found the same percentage of respondents, 69%, viewed social media programs as somewhat or very important for reaching both Hispanic and mainstream audiences.

PR professionals know that social media is an important tool for reaching Hispanics. However, only 45% of respondents said they actually use it, compared to 92% who use social media to reach mainstream markets. This discrepancy means there is an opportunity for more marketers to reach Hispanics via social media.

Survey respondents are mostly using the same major social networks to reach both targets, with 84% reporting that they use Facebook to reach Hispanic markets and 62% using Twitter. This is compared to 92% using Facebook to reach mainstream markets and 83% for Twitter. Only one tool is used by more PR professionals to reach Hispanic markets: mobile.

Social media budgets are on the rise for both mainstream and Hispanic markets. The survey found that 58% of respondents expect mainstream social media budgets to increase and 60% expect Hispanic social media budgets to increase in the next fiscal year.

With overall marketing and communications budgets on the upswing, it follows that more niche areas, such as multicultural marketing, are also seeing an increase in interest and investment. The Hispanic market is top of mind for marketers as the results of the 2010 US census are released, and as the audience demands that companies interact with it where it is—online.

Hispanic consumers are catching up to mainstream markets when it comes to social media usage, and marketers and communications professionals should leverage this trend—and increase budgets—to reach the Hispanic market using social media.

Source emarketer

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Boomers spend more online? Really?

Today eMarkerter distributed an article stating Baby Boomers spend more time and money online than their understudies, Generation X. However, the crux of the article is in the survey that leads to this summation (in the form of a question), “Are Digital Marketers Ignoring Baby Boomers?

I think anyone on the planet could answer that question (Yes – but not directly).

It sounds more like baby boomers are just insecure. You’d think that 2-3 hours per day of onscreen advertising (television) would be enough to make them feel targeted. You can’t watch a single prime time show anymore without learning about how you need Cialis to be prepared for when the urge occurs.

But let’s also consider earning potential. Boomers, let’s face it. For the most part, that ship has sailed. Most of you are at the proverbial top of income scale. Many of you are stepping down from higher positions, and a fair number of you decided you could retire early.

The digital advertising that I see is targeted at the movers and shakers, not just the spenders. And for good reason. These groups know the web and how to find the deals (which means they spend less time online — because they are smarter at finding what they want/need).

I tend to believe too that both Gen X and Gen Y are more frugal with their online spending. I would also go so far to suggest they spend more, but save more. When you get to an online shopping cart that asks if you have a coupon, you don’t just ignore it, you open a new browser session and you hunting for a coupon. Nine times out of ten you will find at least a $10 off deal or Free Shipping. Whereas their Boomer counterparts (and I’ll qualify this with those whom I’ve witnessed) will simply click past because they have no coupon in hand.

The other consideration here is the data. Being a Gen X’er, I admit I have next to no patience to respond to surveys. I’ve tried and have typically frustrated at the end because it consumed time I will never get back. And I believe my lack of interest in surveys is fairly common with my generation.

So unless you’re a niche target or part of a critical mass group tipping the scale of the next big thing, which I don’t see Baby Boomer’s doing, then yes, you probably aren’t feeling the digital marketing love.

Give it month or two. Now that word is out, and it travels fast on the web, you’ll be updating your filters and blockers to handle the overflow. Something the rest have been doing all along.

What do you think?

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